Wellness brand Golde has recently expanded its presence by entering Ulta Beauty, a leading beauty retailer in the United States. Founded by Trinity Mouzon in 2016, Golde aims to make self-care more inclusive, engaging, and fun through its superfood-infused beauty and wellness products. The partnership with Ulta Beauty marks a significant milestone for the brand, as it seeks to reach a wider audience and further establish itself as a beauty-native wellness brand.
Ulta Beauty will carry three of Golde's best-selling ingestible beauty products: Pineapple Debloat, Coconut Collagen Boost, and Watermelon Glow. These products will be available at over 750 brick-and-mortar Ulta Beauty locations and on the retailer's website. This collaboration comes after several years of discussions between the two companies and aligns with Ulta Beauty's ongoing expansion into the wellness category through The Wellness Shop.
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Golde's CEO, Trinity Mouzon Wofford, expressed excitement about the partnership, stating that Ulta Beauty's commitment to prioritizing wellness and making it a destination for consumers aligns with Golde's mission of bringing wellness and superfoods to the masses. The brand believes that being part of a dedicated beauty retailer like Ulta Beauty provides a unique opportunity for Golde to interact with customers who may not have had the chance to experience their products in real life.
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The wellness category has gained significant traction in recent years, with the combined beauty and wellness market estimated to be worth $650 billion globally and $170 billion in the United States alone. As more consumers prioritize health and well-being, brands like Golde are poised to benefit from this growing trend. With its entry into Ulta Beauty, Golde is set to increase its accessibility and continue its mission of promoting wellness for all.
