Google is set to revolutionize the online shopping experience by testing AI-powered solutions designed to enhance both in-store and online retail experiences. These cutting-edge tools, developed by Google Cloud, aim to provide customers with a more personalized and efficient shopping journey while assisting retailers in managing their inventory effectively.
One of the key innovations is an AI-based tool that personalizes search and browsing on e-commerce websites. Developed in collaboration with DeepMind, this machine learning model takes into account product categories, item prices, and user behavior to strike the perfect balance between customer satisfaction and revenue growth. It even includes a “buy it again” feature that suggests follow-up purchases based on a customer’s past buying history.
Another groundbreaking solution is an AI-powered shelf-checking tool for retail stores. This technology helps retailers identify products at scale using visual and text features, translating the data into actionable insights for improved product availability, inventory visibility, and restocking efficiency.
Google Cloud is also introducing an AI-driven product recommendation system that dynamically determines which products to display to shoppers, reducing the need for time-consuming user experience testing and potentially increasing user engagement and sales. Furthermore, a new revenue optimization feature uses machine learning to offer more effective product recommendations, enhancing revenue per user session.
These innovative AI-powered tools are expected to transform the retail landscape, offering customers a seamless and personalized shopping experience while empowering retailers to manage their businesses more efficiently. As Google continues to test and refine these solutions, the future of online shopping promises to be more intuitive, dynamic, and customer-centric than ever before.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.