Henry Rose, the fine fragrance brand founded by actress Michelle Pfeiffer, debuted in Canada, launching exclusively at Sephora stores nationwide and online at Sephora.ca. The brand has gained recognition as the first fine fragrance brand to disclose 100% of its ingredients, empowering consumers to make informed product choices. This aligns perfectly with Sephora Canada's dedication to providing its customers with the highest clean beauty standards.
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Henry Rose was created with the strictest health, safety, and environmental standards in mind, as set forth by the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. The brand proudly is the first and only fine fragrance to receive both EWG Verified and Cradle to Cradle Certified seals of approval.
"It's no secret that 2024 is poised to be the year of niche fragrance, with consumers looking for new, innovative, and unexpected brands and products to build their fragrance wardrobe," says Jane Nugent, SVP, Merchandising, Sephora Canada. "Henry Rose delivers, from its thoughtful ingredients, to its unique, genderless scents, wrapped in luxury. We were inspired by Michelle's vision and passion for fragrance and know Henry Rose will resonate with our scent obsessed Sephora Canada clients."
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The launch at Sephora Canada marks a significant milestone for Henry Rose, following its successful debut at Sephora in the United States last year. The brand has since expanded to over 500 stores across the U.S. and now aims to reach a growing audience of mindful consumers in Canada.
Michelle Pfeiffer expressed her excitement about the Canadian launch, stating, ""We have always been intentional about the brand's plans for expansion, and I am thrilled to be launching in Canada exclusively with Sephora. After launching with Sephora in the US last year and expanding to over 500 stores stateside this month, our partnership with Sephora Canada is a natural evolution as we aim to reach a growing audience of mindful consumers."
With 81 Sephora locations across Canada as of April 26, 2023, and a strong online presence, Henry Rose is well-positioned to capture the hearts and noses of Canadian fragrance enthusiasts seeking a luxurious, clean, and genderless fine fragrance experience.
