CEO and Designer of Sassy Jones Talks Kenyan Girl’s Dormitory Project [Interview]

display in her kitchen to style her products via livestream, naming it The Sparkle Party®. The Sparkle Party has become a platform for raising funds and awareness for these causes, attracting over 30,000 weekly viewers who are drawn to Jones’ empowering message and style tips.

Children of Kenya, Africa dressed in Sassy Jones Ready to Wear collections. Her initiative in Kenya has allowed prepubescent young girls to live separately from the boys, while maturing into confident young women.

Completed in 2023 in Maasai Mara, Kenya, the initiative ensures that young girls have a safe and supportive environment for their education. In addition to necessary personal wellness supplies to help ease the transition into womanhood and combat menstrual poverty.

Funding for these dormitories came from a percentage of every purchase with the brand, which goes toward supplies to aid in the epidemic of menstrual poverty and the success of school in Kenya. Her work exemplifies how entrepreneurship can be a force for good. 1. Charis, congratulations on your incredible achievement in Kenya…