As the CEO and creative force behind Sassy Jones, a lifestyle and fashion brand valued at $80 million, Charis Jones has carved a unique niche in the global e-commerce. However, Jones’ impact extends far beyond the fashion industry. She became the first black female entrepreneur to construct two girls’ dormitories at a Kenyan education center.
Charis Jones’ mission is deeply personal. After selling her Mercedes Benz to finance her first trade show in 2015 while raising 5-month-old twin boys. She has grown Sassy Jones by an astonishing 12,000 percent over four years. It’s reached a coveted peak spot of #24 on the prestigious INC 5000 list from the 3 times the brand has been listed.
She developed a live-stream shopping strategy and built a pop-up shop…
display in her kitchen to style her products via livestream, naming it The Sparkle Party®. The Sparkle Party has become a platform for raising funds and awareness for these causes, attracting over 30,000 weekly viewers who are drawn to Jones’ empowering message and style tips.
Children of Kenya, Africa dressed in Sassy Jones Ready to Wear collections. Her initiative in Kenya has allowed prepubescent young girls to live separately from the boys, while maturing into confident young women.
Completed in 2023 in Maasai Mara, Kenya, the initiative ensures that young girls have a safe and supportive environment for their education. In addition to necessary personal wellness supplies to help ease the transition into womanhood and combat menstrual poverty.
Funding for these dormitories came from a percentage of every purchase with the brand, which goes toward supplies to aid in the epidemic of menstrual poverty and the success of school in Kenya. Her work exemplifies how entrepreneurship can be a force for good. 1. Charis, congratulations on your incredible achievement in Kenya…
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