Rebag’s 2025 Clair Report Names Hermès, Goyard, and Van Cleef & Arpels Top Luxury Resale Winners.
Data‑Driven View of 2025 Luxury Resale
Rebag has released its sixth annual Clair Report, a data-rich index that tracks how luxury handbags, watches, and fine jewelry hold value on the resale market over the past 12 months. The 2025 edition analyzes millions of data points from both the primary and secondary markets to spotlight which brands are delivering the strongest investment-style returns for shoppers.
Global tariff changes in 2025 pushed primary retail prices higher across handbags, watches, and fine jewelry, which helped make resale an even more attractive channel for value-conscious luxury buyers. Charles Gorra, CEO and Founder of Rebag, said, “Higher primary prices pushed more consumers to the secondary market, reaffirming its stability.”
Hermès Leads Handbags With Triple‑Digit Retention
In handbags, Hermès reclaimed the top spot with an average resale value retention of 138% in 2025, a jump of 38% year over year and a new benchmark for long-term desirability on the secondary market. Over the past 10 years, Birkin resale prices have surged 92%, more than double Hermès’ own retail price increase of 43% over the same period.
Within the brand, the Kelly Mini II reached an exceptional 282% of its original retail price, the Sellier Birkin hit 183%, and the Constance achieved 137%, while other core Hermès styles exceeded 110% retention. Stricter quota limits further tightened supply, helping push premiums higher and reinforcing Hermès as a powerhouse “buy now, profit later” label in the resale ecosystem.
Goyard, The Row, and Miu Miu Gain Ground
Right behind Hermès, Goyard posted an average resale retention of 132%, up 28% from 2024, cementing its cult status with shoppers who value understated branding and scarcity. The report positions Goyard as a high-conviction pick for resale-focused consumers, especially in classic styles that remain supply-constrained.
Emerging star The Row entered Rebag’s “unicorn” category for the first time with 97% value retention, while Miu Miu climbed to an impressive 104% average retention on the secondary market. Together, these brands show how quiet luxury and fashion-forward youth appeal can both translate into strong resale performance when backed by consistent demand.
Jewelry Shines as a Safe‑Haven Category
Fine jewelry emerged as a safe-haven investment in 2025, as tariffs increased the cost of gold and other precious materials, pushing more shoppers to consider pre-owned pieces. Van Cleef & Arpels led the category with 112% average retention, driven by iconic lines like Sweet Alhambra that continue to sell above their original retail prices.
Top jewelry performers included the Van Cleef & Arpels Sweet Alhambra Pendant Necklace at 128%, the Sweet Alhambra Butterfly Bracelet at 123%, and the Cartier Trinity On Cord Bracelet at 112% of original retail. In watches, Rolex held steady at 104% retention, with the Submariner Hulk reaching a standout 5, while Cartier advanced to 87%, strengthening its profile as a dependable long-term luxury investment.
Nostalgia Demand and Most‑Searched Icons
The Louis Vuitton x Takashi Murakami reissue reignited attention on the multicolor monogram, boosting search demand and pushing top styles above 130% resale value. Notable winners included the Louis Vuitton x Murakami High Rise Bum Bag at 142%, the Pochette Accessoires Nm at 130%, and the Speedy Bandouliere Nm Bag at 123%.
Nostalgia also lifted early‑2000s “It” bags: Balenciaga’s Le City recorded 986% search growth, while Chloé’s Paddington saw a 76% boost as collectors sought out Y2K-era icons. Across the broader handbag universe, the most searched styles were the Hermès Birkin, Fendi Baguette, and Chanel Classic Flap, confirming their status as evergreen resale staples in 2025.
Founded in 2014, Rebag has since launched consignment in 2023 and the Rebag⁺ membership program in 2024, building a more flexible ecosystem around luxury resale. The digitally native platform also operates physical locations in New York, Los Angeles, Florida, and Nevada, and shop‑in‑shop spaces at select Bloomingdale’s stores, giving resale shoppers multiple touchpoints beyond the app or website.
