Hermès Wins MetaBirkins Lawsuit

The artist who created the MetaBirkin non-fungible token inspired by the Hermes’ famous Birkin bag has been hit with a judgement against it for $133,000 USD in damages to be awarded to Hermès for trademark infringement, dilution, and cybersquatting.

The jury found that artist Mason Rothschild unauthorized use of “MetaBirkin” were likely to confuse customers. Rothschild’s attorney Rhett Millsaps called the result a “terrible day for artists and the First Amendment.” Non-fungible tokens (NFTs) are unique digital assets authenticated using blockchain technology.

NFTs depicting fashion items have sold millions in the past 2 years. Hermes’ most coveted Birkin handbags sell for tens of thousands of dollars due to high demand and limited supply for the exclusive heritage brand.

The luxury fashion house has sold over $1 billion worth of Birkins in the United States, including more than $100 million worth in the past ten years. We reached out to legal experts and luxury online retailer of Hermès Birkin handbags, Madison Avenue Couture to get their opinions on the Hermès vs…