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H&M Collaborates With Iconic 90’s Skate Brand No Fear

For autumn 2021, H&M collaborates with the iconic American skate and streetwear brand No Fear, boldly flipping the narrative and redefining fear, which can be an awesome source of power and kickstart of untold potential for young people around the world today. 

Reaching peak popularity in the 90’s and early 2000s and being relaunched today, No Fear takes on a more female perspective with the help of The Skate Kitchen, the New York-based all-female skate crew who feature as co-creators and stars of the campaign. 


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