How To Get Your Product Into Ulta Beauty Stores

Ulta Beauty is committed to 15% Pledge by more than doubled the number of Black-owned brands and investing $8.5 million to brand marketing support for Black-owned, Black-founded and Black-led brands within their assortment, more than doubling last year’s investment.

Curating & Nurturing Diverse Assortment In 2021, ULTA proudly joined the 15% Pledge and more than doubled the number of Black-owned brands in our unparalleled assortment. ULTA will continue building upon our work to help diverse leaders, founders and entrepreneurs thrive in the beauty industry.

Launch a Brand Partner Accelerator Program focused on early-stage BIPOC beauty brands. We will provide time, resources and mentorship to educate, inspire and support brand development for retail readiness.

To offer founders of color greater access, capital and expertise, we will invest $5 million in New Voices, a venture capital firm that partners with and invests in entrepreneurs of color to drive scalable, sustainable businesses and create generational wealth…