How To Get Your Product Into Sephora

program to paying particular attention to helping incubate founders who are people of color. In line with our 15% pledge, and to ensure there are brands representative of the color, races, and ethnicities that make up America, our focus this year will be to help bring these brands along.

The 15 Percent Pledge is calling on major retailers to commit to a minimum of 15% of their shelf space to Black-owned businesses. Sephora was the first retailer to agree to take the 15% pledge. We are committed to building an ecosystem that will help support Black-owned brands for long-term growth in prestige beauty.

Eligible applicants must lead a North America incorporated company, passionate about beauty, founded or co-founded by a person who is at least 18 years old, and must be an early-stage brand not yet distributed widely by others.

Our interest is to help those who have the most to gain from what Accelerate offers, which means businesses with more than an idea (at least a lab sample or prototype), but probably not much real revenue yet. There are a variety of criteria Sephora uses to make the final selection…