JCPenney Launches Joaquina Back-to-School Collection Nationwide

JCPenney is rewriting the meaning of back-to-school style by spotlighting identity, culture, and creative storytelling at the center of its latest collaboration with Latin pop sensation and Latin GRAMMY-winner Joaquina. For Joaquina, this partnership is a transformative, personal milestone. As she shares, “I poured my younger self into this collection – the girl who mixed Spanish + English like her own secret language and never saw herself in the dressing room mirror. JCPenney let me tell my story in every stitch."

Walking the Aisles, Dreaming the Future

Joaquina recalls walking through JCPenney stores holding her mamá’s hand, picturing her future self reflected in every display. Now, she returns to those aisles with her first-ever fashion line—a celebration for anyone who lives boldly, mixes languages, and treasures every “messy, magical moment.”

Fans can shop the entire Joaquina collection online or visit select JCPenney locations across the country.

Introducing: The JCPenney x Joaquina Back-to-School Collection

The limited-edition drop is a tribute to 90s style, textured layers, and the journey toward self-discovery. The "Be Electric" collection features:

• Lace-knit and plaid mesh dresses for all the right curves

• Flared low-rise jeans and slouchy dad denim for throwback vibes

• Oversized sweatshirts with Joaquina’s lyrics and custom art

• Skirts are designed to swish into every room

• Cozy zip-up hoodies for instant comfort and style

• Cropped baby tees, ribbon details, and signature lightning bolt accents

Each element is inspired by Joaquina’s bicultural upbringing, deep love of music, and the power of dressing like the main character in your own story.

“to identity.
to mi cultura.
to heartbreak and healing.
to being 15 and scribbling lyrics in your math notebook because you didn’t know how else to say what you felt.”

More Than Fashion, It’s a Feeling

For Joaquina and her fans, these aren't just statement pieces; they’re reminders to stay authentic and vibrant, to own your culture and your creativity. As Joaquina puts it, "this isn’t just a collab. It's my story in fabric. And a reminder that showing up as your truest self is always enough.”

Electric Celebration in Miami

To celebrate this milestone, JCPenney and Joaquina are throwing a launch event at Dadeland Mall Miami on July 19. Step inside a JCPenney bedroom hangout inspired by Joaquina’s diaries, an immersive pop-up packed with:

• Joaquina headlining the JCPenney Summer Deal Jam, a music festival-inspired day of exclusive deals

• Friendship charm stations, journaling corners, and opportunities to write notes to your younger self

• NYX Professional Makeup tutorials for energy-charged, expressive makeup looks

Fan Experiences and $5,000 Prize

Ten lucky fans will land a private meet-and-greet with Joaquina plus a chance at a $5,000 prize to fuel their goals. To enter, answer two questions on Joaquina’s Instagram:

• What makes you, you?

• What are your hopes and dreams?

Whether it’s music, writing, art, or personal style, share your story, and ten original voices will be chosen from submissions nationwide.

Joaquina leaves a final note:

"I poured my younger self into this collection – the girl who mixed Spanish + English like her own secret language and never saw herself in the dressing room mirror. JCPenney let me tell my story in every stitch. I hope these pieces feel like claiming identity and dressing for the life you dream of."

Ready for your sign? Be eléctrica. When you own the vibe, es pura energía.