Vosa Spirits, a pioneering brand in the canned Ready To Drink (RTD) sector, has announced that supermodel, actress, and entrepreneur Kate Upton has joined the company as a Co-Owner. Upton's decision to join the brand was influenced by her personal experience with Vosa's products and her admiration for the brand's ethos, which is centered around pushing boundaries, setting new standards, and delivering exceptional quality.
"We admire Kate greatly, and we were delighted to learn that she loved our cocktail offerings," shared Spencer Bailey, Co-Founder & CEO, Vosa Spirits. "We craft all Vosa products for an elevated, elegant cocktail experience as part of a relaxed and luxurious lifestyle. Kate embodies that essence. We welcome her and look forward to working together to grow Vosa Spirits."
As a co-owner, Upton will play an active role in the development of new flavors, packaging design, and marketing strategies. She will also work towards expanding Vosa's consumer base. This collaboration comes at a time when Vosa is introducing two new product lines: Vodka Water and High Line. These innovative offerings are set to redefine the canned, spirit-based space, with options available both with and without carbonation.
"I love sharing a drink with friends and family, making sure I'm drinking something that's free of preservatives and made with high-quality spirits is important to me," says Kate Upton, Co-Owner, Vosa Spirits. "Vosa offers this opportunity in a variety of options, so I know there'll be something for everyone. I'm excited to work with Vosa on expanding their range and offering more and more consumers an easy way to an elevated drinking experience."
Vosa Spirits' commitment to luxury and elegance is reflected in the sleek, timeless designs of their cans. The brand encourages consumers to demand more from their beverage experiences and "enjoy the finer things". Their offerings are made with premium, 6 times distilled vodka, preservative-free formulas, and refined packaging.
Both the Vodka Water and The High Line represent Vosa Spirits' unwavering dedication to using premium ingredients and exceptional craftsmanship. Each product undergoes rigorous quality control measures to ensure that every sip is an embodiment of excellence.
Vosa Spirits' new product lines are available at select retailers in Michigan and are set to launch in Florida through a new partnership with distributor Southern Glazer's Wine & Spirits. With Kate Upton joining the team, the introduction of exceptional product lines, and a new relationship with a leading distributor, Vosa Spirits is poised for significant growth and expansion in the coming years.
