Klarna, a leading global retail bank, payments and shopping service, today announced the launch of a livestream shopping series in partnership with Beautycounter, the leader in clean beauty. The four-episode livestream series will air live from Beautycounter’s LIVE @ Abbot Kinney content studio located in their flagship store in Venice, California beginning September 8, 2021. This is the latest initiative in a series of marketing activations between Klarna and Beautycounter since launching their partnership in August 2020.
The livestream episodes, hosted by Christy Coleman, celebrity makeup artist and Chief Artistic Officer at Beautycounter, will follow the theme of Better Beauty and bring in beauty talent including Ashley Greene, Christine Kong, and Asia Jackson, along with ingredient safety expert Lindsay Dahl, SVP of Social Mission for Beautycounter, to offer insights, tips, tricks, and techniques for a cleaner and better beauty routine. Customers will be able to join the livestream sessions at 11:00am PST beginning Wednesday, September 8th through a link on the Klarna app and Beautycounter.com/live. Viewers who join will have a chance to win a free Beautycounter gift with purchase at checkout if they shop with Klarna.