Klarna and Beautycounter launch ‘Better Beauty’ livestream

This innovative series is part of Klarna’s broader initiative to push the boundaries of experiential shopping through technology, meeting a growing demand for engaging digital retail experiences. Viewers can join the livestream sessions through a link on the Klarna app and Beautycounter.com/live.

These sessions are an opportunity to win exciting freebies, such as a complimentary Beautycounter gift with purchase at checkout for those who shop using Klarna. The ‘Better Beauty’ series consists of four episodes, each designed to seamlessly blend in-store and online shopping environments.

This unique blend aims to provide customers with a captivating and effortless way to discover and shop for clean beauty products. Klarna’s involvement in this initiative is driven by its ‘Pink Standard,’ a pioneering effort aimed at challenging the traditional payments and banking industry.

The Pink Standard seeks increased transparency and consumer-friendly terms, eliminating unnecessary fees and offering extended payment periods and amicable reminders. The series boasts up to two livestreams per week, each session curated to offer a fun, seamless, and educational shopping experience. Beautycounter,…