La DoubleJ is a vibrant Italian fashion and homeware brand founded by JJ Martin in 2015. The Los Angeles native, who moved to Milan in 2001, started La DoubleJ as a shoppable magazine. It initially sold JJ's extensive collection of vintage clothing and jewelry, featuring editorial content highlighting Milan's creative women. This unique blend of commerce and storytelling swiftly captured the market's attention, and by 2017, La DoubleJ expanded into original collections of fashion and home goods.
All of La DoubleJ's fabrics are crafted in Italy, predominantly along the scenic shores of Lake Como, further exemplified in their knitwear, produced in Le Marche. From Murano glasses, hand-blown by Venetian artisans, to textiles printed in Lake Como, the brand prides itself on using top-notch local materials and collaborating with renowned Italian artisans.
La DoubleJ's product line includes ready-to-wear clothing, home décor, and accessories, all adorned with maximalist prints and chakra-conscious colors that promise to elevate one's mood and style. The brand's aesthetic reflects JJ's blend of California’s spiritual optimism and New York's street-smart strategy, enriched by Italy's cultural refinement. Let's dive into the history, ownership and what makes the brand so unique and coveted by shoppers around the globe.
La DoubleJ: Everything You Need To Know
| Feature | Details |
|---|---|
| Founder/Owner | JJ Martin |
| Founded | 2015 |
| Origin | Milan, Italy |
| Initial Launch | Shoppable magazine showcasing JJ Martin's vintage collection |
| Current Product Line | Fashion, home decor, accessories |
| Unique Attributes | Maximalist prints, chakra-conscious colors, high-quality Italian craftsmanship |
| Key Craftsmanship | Fabrics from Lake Como, knitwear from Le Marche, Murano glasses |
| Sustainability | Shorter supply chain, high-quality, small-batch production |
| Flagship Store Locations | Milan, Italy; Taormina, Italy |
| Noteworthy Collaborations | Passalacqua Hotel redesign, Acqua di Parma collections, Sotheby’s partnerships |
| Community Initiatives | The Sisterhood retreats and workshops, employing women from Lombard prisons, donating fashion libraries |
Timeline of Key Milestones and Retail Expansion
In 2019, La DoubleJ launched its first Milan flagship store, which opened in the city's luxury district, which is a ground-floor space that radiates joy and dynamism, much like the brand itself. La DoubleJ also boasts a two-store space in Taormina, Italy, catering to the country's fashionable elite and international tourists.
Beyond retail, La DoubleJ embodies a model of sustainable and joyful living. The brand maintains a shorter supply chain, significantly lowering its carbon footprint by producing in small batches. This method ensures high-quality products with minimal environmental impact, a practice rooted in the brand’s ethos of giving back to the Italian community that nurtures it.
| Year | Milestone |
|---|---|
| 2015 | La DoubleJ is founded as a shoppable magazine. |
| 2017 | Expansion into original fashion and home collections. |
| 2018 | Opening of Milan flagship store. |
| 2019 | Taormina retail space launched. |
| 2020 | Introduction of wellness workshops and spiritual retreats. |
Unique Collaborations
La DoubleJ is also renowned for its exclusive collaborations with luxury brands and high-vibration partners. From redesigning wings of luxury hotels like Passalacqua on Lake Como to beach takeovers celebrating collections with Acqua di Parma, these collaborations extend the brand's reach and influence, solidifying its status in the luxury market. Other notable collaborations include product lines with Bulgari Hotels and high-end retailers like Sotheby’s.
- Passalacqua Hotel Redesign: A project to redesign the wings of this luxury hotel on Lake Como.
- Acqua di Parma: Celebratory collections and beach takeovers.
- Sotheby’s: High-end product lines in collaboration with renowned retailers.
Community Engagement
An essential aspect of La DoubleJ is The Sisterhood, a community initiative aimed at spreading joy and high vibrations, both elements central to the brand's mission. This initiative includes retreats, virtual circles, and workshops designed to help participants elevate their joy and well-being. Moreover, La DoubleJ actively engages in various give-back initiatives, such as employing women from Lombard prisons for producing specific collections and donating a fashion library to empower at-risk women.
- The Sisterhood: Initiative to spread joy and high vibrations through retreats and workshops.
- Give-Back Initiatives: Employing women from Lombard prisons, donating fashion libraries to empower at-risk women.
La DoubleJ has carved out a niche with its joyful, maximalist designs and commitment to quality Italian craftsmanship. From its beginnings as a vintage collection to a global brand, La DoubleJ inspires with its unique blend of fashion, spirituality, and community outreach.
