La Roche-Posay, a leader in advanced UV protection, has announced an exciting nationwide amenity partnership with Soho House, the renowned boutique members’ club and hotel collection. This initiative marks Soho House’s most significant sun care partnership in the United States since 2021, setting a new benchmark for health and luxury at clubs and hotels across the country.
Soho House members and guests will now experience the trusted efficacy of La Roche-Posay’s Anthelios sunscreen line, a favorite among dermatologists and consumers alike, recognized for its lightweight formulas and advanced UVA/UVB protection. As part of this collaboration:
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The Anthelios Ultra Light Fluid Facial Sunscreen SPF 60 is now included in every in-room amenity package.
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The Anthelios Melt-In-Milk Face & Body Sunscreen SPF 60 is available poolside at Soho House properties nationwide.
This partnership enables Soho House members to enjoy high-performance sun protection wherever their stay or travels take them, reinforcing both brands’ commitment to luxury, convenience, and well-being.
A Mission-Driven Collaboration
For over fifteen years, La Roche-Posay has led the charge on sun safety awareness through its “Every Day A Sunscreen Day” campaign. The brand’s focus is on educating the public about daily sun protection for all skin types and tones, highlighting the fact that skin cancer, although largely preventable, still affects millions each year.
Through this initiative with Soho House, La Roche-Posay aims to introduce its flagship Anthelios SPF collection to a new, discerning community, just as the summer season intensifies. This effort is more than a simple product launch; it’s an invitation to foster new relationships, elevate sun safety education, and ensure members are equipped with trusted products that make a positive impact.
“Sun protection is central to La Roche-Posay’s brand mission. Although skin cancer is largely preventable, it still affects millions annually. Through this partnership with Soho House, we broaden our commitment to sun safety by providing members with easy access to our dermatologist-recommended sun care products, furthering our shared dedication to well-being.” as stated by Rachelle Mladjenovic, General Manager, La Roche-Posay US
Summer Events and Activations: Education Meets Experience
To bring its mission directly to members, La Roche-Posay is hosting a series of engaging events at various Soho House locations this summer, designed to blend enjoyment and education:
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Complimentary skin cancer screenings, conducted by board-certified dermatologists, encourage proactive health practices.
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On-site product sampling, allowing guests to try the Anthelios collection in real-world conditions and discover the texture, feel, and invisible finish the formulas offer.
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Distribution of complimentary product samples, so members can continue protecting their skin long after their visit.
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Interactive workshops and sun safety Q&As, offering expert tips on daily sun protection for every skin type.
These activations reinforce La Roche-Posay’s role as both a leading skin care provider and an educational resource, empowering guests to embrace sun protection as an everyday ritual.
Why Anthelios? Dermatologist-Recommended for Every Skin Tone
La Roche-Posay’s Anthelios line stands out for its high-performance formulas, developed with dermatologist input and tested on sensitive skin. The sunscreens offer broad-spectrum protection, unique textures, and ingredient transparency for those who value science-backed skincare and uncompromising efficacy.
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Ultra Light Fluid Facial Sunscreen SPF 60: Non-greasy and fast-absorbing; ideal for daily city use, patio lounging, or sightseeing excursions.
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Melt-In-Milk Face & Body Sunscreen SPF 60: Hydrating, easy to apply, and suitable for face and body; perfect for poolside relaxation, outdoor workouts, or anytime sun protection is needed.
Easy access to these sunscreens, whether in-room or by the pool, encourages members to integrate sun safety seamlessly into their daily routines.
Where to Find La Roche-Posay
Beyond Soho House, La Roche-Posay products are widely available at leading beauty and pharmacy retailers, including CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid, and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, and SkinStore.
To learn more, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram, TikTok, and Twitter @LaRochePosayUSA.
