Lilly Pulitzer, the pioneer of American Resort Wear, is ushering in an exciting new era with the launch of Lilly’s Vintage Vault. This initiative honors the brand’s globally recognizable aesthetic, one rooted in breezy Palm Beach style, hand-painted fabrics, and joyful prints since 1959. The Vintage Vault is a celebration of over six decades of color, artistry, and sunshine-driven optimism.
The Return of Vintage Prints: A Heritage Unlocked
With the debut of the Vintage Vault, Lilly Pulitzer unites its original print archive from 1962–1985 (recently reacquired from a private collector) with its expansive post-1994 design library. This merging of creative DNA brings back prints that were once only documented in museum collections, now reimagined for today’s vibrant styles. Generations of fashion and pop culture fans have celebrated these patterns, making their return a momentous event within both the industry and the brand’s enthusiast community.
“With the opening of the Vintage Vault, we’re reconnecting with some of the most iconic prints in our brand’s history,” says Michelle Kelly, CEO of Lilly Pulitzer. “We’re proud to honor our roots while inviting a new generation to fall in love with the timeless joy of our brand.”
First Drop: Lilly’s Zoo (1974) Leads the Comeback
August 21st marks the much-anticipated opening and the phenomenal first print drop: Lilly’s Zoo. Originally released in 1974, Lilly’s Zoo has always embodied exuberance, featuring signature saturated blues and whimsical motifs. For its vintage comeback, the print is reworked across fresh women’s silhouettes and the classic children’s Shift dress, offering fans collectible, limited-edition pieces rooted in authentic design history. Each release is both nostalgic and future-focused, a living testament to what made Lilly Pulitzer a staple in American resort fashion.
What’s Next: Limited Editions, Special Collaborations, and Ever-Evolving Archives
The Vintage Vault is not just a one-time release. Over the coming months, Lilly Pulitzer will reveal a dynamic series of limited-edition print drops, creative collaborations, and rare collectibles. These releases draw from the original hand-painted artistry that launched the brand and infuse it into modern silhouettes, keeping the creative lineage alive. Lilly Pulitzer’s print archive is a treasure trove, and each drop will offer a refreshed, joyful nod to the brand’s heritage.
“Our brand has always thrived on creativity, color, and community,” shares Mira Fain, Chief Creative Officer. “These heritage prints are a vibrant reminder of the originality and optimism that have defined Lilly for over 65 years, and we’re thrilled to welcome them back.”
A New Chapter for Collectors, Loyalists, and Future Fans
Kelly adds, “The collection of prints designed from 1962 to 1985 is a true American treasure, and we are honored to reweave this vibrant history into the fabric of our brand’s heritage.” Through the ongoing exploration of its print archives, Lilly Pulitzer ensures that each piece from the Vintage Vault is both a style statement and a collector’s item, a bridge between sunny days past and present.
With every drop, Lilly Pulitzer invites you to rediscover the sunshine-soaked, print-focused spirit of the brand. Whether you’re a dedicated collector, vintage fan, or discovering the brand for the first time, the Vintage Vault offers a chance to step into the colorful world of Palm Beach glamour, where art, fashion, and joy are woven together.
