M,A,C Cosmetics will launch at Sephora and Sephora at Kohl’s on March 2, 2026, marking a new retail chapter for the artistry brand with more than 100 initial stores plus Sephora.com and wider rollout to follow.
New retail chapter with Sephora
The move brings M.A.C Cosmetics into Sephora U.S.’s prestige mix for the first time, while also placing the brand inside Sephora at Kohl’s shop in shops across the U.S.. The launch is framed as two iconic brands coming together, widening access to M.A.C’s artist backed range in a highly trafficked omni channel environment.
Initially, the brand will be available in more than 100 Sephora locations and on Sephora.com, with additional stores coming online through 2026. For shoppers, that means M.A.C’s core franchises, from Studio Fix to M.A.Cximal lipsticks, will now sit alongside long time Sephora exclusives in the same aisle.
Campaign starring Chappell Roan
To introduce the partnership, M.A.C Cosmetics has created a new global campaign led by M.A.C Global Creative Director Nicola Formichetti, starring Chappell Roan, Gabbriette, and Quenlin Blackwell, photographed by Richard Burbridge. The creative shows each talent shifting from soft, minimal looks to full, bold glam side by side, highlighting the brand’s range from everyday to theatrical.
Nicola Formichetti, M.A.C Global Creative Director, said, “This campaign reveals the full spectrum of who we are. At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful. That shift from minimal to maximal is the essence of M.A.C. It reflects the complete range of looks you can create and the freedom of expression that defines us. Now, we’re proud to bring that full spectrum of beauty into Sephora, a space where everyone can explore and express their own range.”
Artist created looks and Sephora exclusives
The campaign also breaks down three full face looks tied to specific products, as seen on Chappell Roan, Gabbriette, and Quenlin Blackwell, giving shoppers a clear get the look roadmap. Each look leans on M.A.C’s core complexion systems (Studio Fix and Glow Play), M.A.Cximal lipsticks, and new Multisculpt Matte Liquid Colour, which will be Sephora exclusives in shades like Brule, Stone, and Omega.
Chappell Roan’s look nods to the iconic 90s M.A.C mug, with Auburn and Stripdown Lip Pencils plus M.A.Cximal Silky Matte Lipstick in Marrakesh and Taupe. Makeup artist Andrew Dahling said “Timeless and impactful, this look highlights Chappell’s encapsulating eyes and showcases some of M•A•C’s most iconic lip shades. It is an homage to an era of glamour that has lived on forever, and created a phenomena of cult classic shades that we still go back to decades later. It’s a bit unexpected for Chappell Roan, as we often use an array of color, but to celebrate M.A.C’s newest venture in the world market of beauty, we wanted to create a look that honored M•A•C’s legacy as a brand, by and for everyone.”
Gabbriette’s look centers on Studio Fix Fluid and Powder, a greige lip, and Multisculpt Matte Liquid Colour in Omega, styled by makeup artist Lily Keys.
Quenlin Blackwell’s look leans into deeper Studio Fix shades, chestnut liner, Whirl lipstick, and Black Ice Dazzleshadow Eye Shadow Stick for amplified evening glam.
Brand and retailer context
Founded over 40 years ago in Toronto, Canada, M.A.C Cosmetics has grown into a leading professional brand sold in more than 130 countries and territories, now under The Estée Lauder Companies Inc. umbrella. Its reputation has long been powered by makeup artists, photographers, and backstage culture, with a history of cult lip shades and Studio Fix foundations.
Sephora, part of the LVMH group since 1997, operates more than 3,200 stores in 35 markets, offering over 300 brands plus Sephora Collection, and serves a community of hundreds of millions of beauty followers across stores and digital platforms. Bringing M.A.C into that ecosystem signals a convergence between legacy pro artistry and Sephora’s omni channel, community driven retail model.
Why this matters for shoppers and the market
The launch means easier access to M.A.C within existing Sephora and Sephora at Kohl’s trips. It’s a notable alignment: an artistry first heritage brand stepping into Sephora’s U.S. network, intensifying competition within the core color cosmetics wall.
