Beginning April 9 and rolling out through June 2022, Macy’s will open 37 new Macy’s store-within-store Backstage locations nationwide, offering shoppers. This expansion comes as a result of the success of nearly 300 existing Backstage stores nationwide, which offer customers a unique shopping experience with a constantly changing assortment of on-trend finds.
Launched in fall 2015, Macy’s Backstage is an off-price, on-trend retail concept that differs from traditional outlets. Instead of being filled with clearance items and goods that were previously on sale, Macy’s Backstage offers a large amount of items made specifically for the brand, as well as closeouts and overruns. The store-within-store locations occupy 11,000 to 16,000 square feet of retail space, providing customers with a wide range of products, including apparel for men, women, and children, housewares, beauty products, accessories, activewear, designer handbags, and more.
The expansion plan includes the opening of a Backstage location inside the iconic Macy’s State Street flagship store in Chicago on April 9, followed by a 15,000-square-foot dedicated retail space within the Macy‘s New York City flagship store, Herald Square, in May. This will allow customers to shop from luxury to off-price items all under one roof.
Macy’s Vice President of Off-Price, Michael Hersh, expressed excitement about bringing the Backstage concept to more local communities, particularly the downtown stores in Chicago and New York City. To support the growth of Macy’s Backstage, a distribution center in Columbus, Ohio, is dedicated to expediting merchandise to Backstage locations nationwide, ensuring each store always has new and fabulous finds.
In preparation for this year’s expansion, Macy’s Backstage will hire a range of positions to ensure an exciting customer shopping experience. Macy’s, Inc. offers competitive pay, a bilingual work environment, merchandise discounts, flexible scheduling, and access to a new debt-free education program for part-time and full-time colleagues. New job opportunities will be posted on macysinc.com/careers as they become available.
With this expansion, Macy‘s aims to continue meeting the needs of changing consumer behaviors and provide fashion-loving customers with another way to shop at their favorite Macy’s store, offering a unique store-within-store shopping experience.