Macy's, a leading department store chain, has announced an exclusive partnership with Gap, a renowned American clothing and accessories retailer. This marks the first-ever collaboration between these two iconic brands, merging Macy's rich heritage and industry expertise with Gap's legacy of modern American style.
The partnership will launch an exclusive collection of sleepwear, underwear, and intimates for both men and women. The collection offers exclusive designs and colorways encapsulating versatile classics, comfort, and effortless style. As of today, customers can shop the Gap assortment on Macys.com, Macy’s mobile app, and in select stores nationwide, with prices ranging from $12.50 to $79.95.
The collection features a sleepwear line offering various men’s and women’s products designed for ultimate comfort and style. The assortment caters to a range of sizes from XS-XL, from cozy pyjama sets to soft loungewear. Select pieces will feature organic stretch cotton and Gap’s signature soft, breathable jersey knit fabric. The underwear collection includes a range of men’s and women’s intimate staples, including underwear, bras, boxers, and undershirts in various designs and colors, allowing shoppers to express their style easily.
Rachel Leinwand, Macy’s Vice President of Merchandising Active, Basics, Outdoor, expressed her excitement about the partnership, stating, "This collection is a great addition to our men’s and women's basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
Adrienne Gernand, President of B2B and International Commerce at Gap Inc., echoed this sentiment: "We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach. This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.”
Centric Brands, a leading global lifestyle brand collective, will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s. Gap’s licensing agency, IMG, facilitates this partnership, further solidifying the collaborative efforts of these major players in the retail industry.
