Beauty

e.l.f. Beauty Acquires Naturium in a $355 Million Deal

In a expand its skincare portfolio, a definitive agreement to acquire Naturium, valued at approximately $355 million, combines cash and stock and is expected to close around September 30, 2023.

Published: Sep 4, 2023 1:32 PM

By Jeanel Alvarado

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Beauty

e.l.f. Beauty Acquires Naturium in a $355 Million Deal

In a expand its skincare portfolio, a definitive agreement to acquire Naturium, valued at approximately $355 million, combines cash and stock and is expected to close around September 30, 2023.

Tarang Amin, Chairman and CEO of e.l.f. Beauty, expressed his excitement about the acquisition, stating, “We are thrilled to welcome Naturium to the e.l.f. Beauty family.” He further added that Naturium aligns with e.l.f.

Beauty’s vision of creating a different kind of beauty company that disrupts norms, shapes culture, and connects communities through positivity, inclusivity, and accessibility.

View this post on Instagram A post shared by Naturium (@naturiumskin) Naturium was launched in 2019 by Los Angeles-based brand accelerator, The Center, and gained momentum in 2020 when skincare authority Susan Yara joined as a founder.

The brand, which believes in providing clinically effective, skin-compatible, and affordable high-performance skincare, has seen exceptional growth over the last two years, with net sales growing at approximately +80% CAGR. It is expected to generate approximately $90 million of net sales this year…

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e.l.f. Beauty Acquires Naturium in a $355 Million Deal

In a expand its skincare portfolio, a definitive agreement to acquire Naturium, valued at approximately $355 million, combines cash and stock and is expected to close around September 30, 2023.

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