Marc Jacobs has decided to cease using skins from crocodiles, lizards, ostriches, snakes, and other wildlife in its fashion collections. The news comes after a growing list of top designers and retailers—including Burberry, Chanel, Carolina Herrera, Diane von Furstenberg, Jean Paul Gaultier, Karl Lagerfeld, Nordstrom, Stella McCartney, Victoria Beckham, and Vivienne Westwood— have taken steps to ban exotic skins from their product lines, reflecting a growing industry-wide shift towards more humane and sustainable practices.

The decision by Marc Jacobs comes amidst increasing scrutiny over the treatment of animals within the fashion industry. Investigations and reports have highlighted the cruel conditions and brutal methods involved in the procurement of exotic skins, sparking public outrage and demanding change.

“Behind every ostrich- or reptile-skin handbag was an individual who endured a life of misery, pain, and filth before being hacked to bits,” says PETA Director of Corporate Responsibility Laura Shields. “PETA applauds Marc…