MemoMi, headquartered in Silicon Valley and launched by Salvador Nissi Vilcovsky in 2013, is reshaping the modern retail landscape by merging the power of augmented reality (AR), artificial intelligence (AI), and computer vision in its flagship Memory Mirror™ smart mirror platform. In just a decade, MemoMi has brought interactive digital try-on to over one thousand retail locations in North America, Europe, and Asia. Global partnerships with Walmart, Neiman Marcus, Sephora, L’Oréal, and Visionworks have turned MemoMi’s technology into an industry standard for phygital (physical-digital) shopping, spanning everything from eyewear to apparel, shoes, accessories, and beauty products.
How MemoMi’s Memory Mirror™ Platform Works
At its core, the MemoMi Memory Mirror™ has reimagined the store fitting room and beauty counter. Instead of the limitations and friction of traditional shopping, MemoMi smart mirrors create an interactive experience where shoppers see themselves “wearing” products virtually—whether clothes, glasses, lipstick, or shoes—without ever needing to physically try them on or undress. The mirror leverages AI and deep learning to analyze users’ body and face shape, fit preferences, complexion, hair, and even mood.
Shoppers simply stand in front of the digital display, select styles, colors, or makeup looks from the catalog, and the mirror overlays ultra-realistic 3D renderings of each item onto their reflection in real time. MemoMi’s smart camera captures and tracks subtle motions and lighting changes, allowing the AR simulation to move, drape, and shade as authentically as a real garment. Fashion lovers can instantly compare multiple looks side by side, rotate for a 360-degree view, and even record or snap images of try-ons to share for feedback from friends and social feeds.
Benefits for Brands, Retailers, and Consumers
MemoMi’s technology delivers measurable impact at every point in the retail value chain. For stores and brands, Memory Mirror™ dramatically boosts conversion: major partners report double-digit rises in sales and an average 31% decrease in product returns, cutting both lost sales opportunities and the enormous cost and waste of reverse logistics. “Our mission is to make every shopping journey magical, personalized, and accessible—while helping retailers understand what customers actually want, not just what’s in stock,” explains MemoMi founder Salvador Nissi Vilcovsky.
Analyst reviews and retailer case studies demonstrate that MemoMi’s data analytics dashboard becomes a critical tool: producing real-time reporting on which items are being tried, liked, skipped, or shared, granular consumer preferences, and A/B testing of visual merchandising. Merchants gain new clarity on demand, enabling smarter inventory planning, product development, and in-store layout.
For consumers, MemoMi removes the pain points from shopping. No more messy changing rooms, waiting in line, or struggling with makeup testers and endless returns. Instead, users get instant, photorealistic virtual try-on that’s highly tailored: the mirror can recommend specific products by size, color, or style based on individual fit, skin tone, and even usage context (work, casual, formal, outdoor, etc.). Eyewear shoppers benefit from face mapping and matching, while apparel, accessory, and beauty shoppers can experiment with bolder choices and variety in a risk-free environment.
Business Milestones, Partners, and Acquisitions
Founded by a team of technologists, business strategists, and creatives—including Ofer Saban (CTO) and Vincent Nida—MemoMi gained early momentum with pilots for high-end retail and optical. By 2021, installations at Neiman Marcus and Sephora made MemoMi a visible leader in beauty and luxury fashion tech.
A landmark moment arrived in 2022 when MemoMi was acquired by Walmart, powering a massive expansion of AR eyewear and beauty try-on tech within more than 4,500 Walmart Vision Centers and the retailer’s digital storefronts. MemoMi now drives tens of millions of annual try-on sessions, helping Walmart’s strategy of “digital-first, experience-led” optical retail flourish.
The Future of MemoMi and Smart Mirrors
Looking ahead, MemoMi continues to develop AI and AR that are even more predictive, adaptive, and immersive—expanding to serve footwear, haircare, and even health applications. By opening its platform via API and SDK, MemoMi is quickly becoming a universal language for digital try-on across all retail—transforming static store mirrors into smart objects with data, analytics, social features, and endless creative potential.
Industry commentators describe MemoMi as “the phygital platform setting the gold standard for experiential AI retail,” and with its patented algorithms, global footprint, and proven ROI, MemoMi is poised to make personalized, digital-first shopping a universal standard across the fashion and retail industry.
