Merchandising
The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base.
CVS Pharmacy has once again demonstrated its commitment to inclusivity and diversity with the introduction of the Universal Tools collection under its exclusive beauty and personal care brand, one+other.
Swedish children’s wear brand Mini Rodini and American denim giant Wrangler® have announced the launch of a limited-edition capsule collection for kids.
A recent global survey conducted by Cloudinary, the image and video platform for many top brands, has revealed that effective use of visual content in e-commerce marketing can significantly reduce product returns.