Macy’s and Gap Collaborate to Launch Exclusive Sleepwear

fabric. The underwear collection includes a range of men’s and women’s intimate staples, including underwear, bras, boxers, and undershirts in various designs and colors, allowing shoppers to express their style easily.

Rachel Leinwand, Macy’s Vice President of Merchandising Active, Basics, Outdoor, expressed her excitement about the partnership, stating, “This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.” Adrienne Gernand, President of B2B and International Commerce at Gap Inc., echoed this sentiment: “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach.

This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.” Centric Brands, a leading global lifestyle brand collective, will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s.

Gap’s licensing agency, IMG, facilitates this partnership, further…