In a move that stunned even the most seasoned fashion aficionados, Moncler Grenoble unveiled its Fall/Winter 2025 collection by transforming the runway of Courchevel Altiport, Europe’s highest airport perched above sea level, into a breathtaking open-air catwalk. Against the mesmerizing backdrop of the Trois Vallées and snow-capped Alpine peaks, the brand’s creative vision soared higher than ever before.
The “Altitude as Attitude” Experience
The event was the peak of an entire Alpine weekend, brilliantly blending technical mountain performance with haute couture. Attendees—including stars like Anne Hathaway, Jessica Chastain, Adrien Brody, and global ambassador Shaun White—were treated to a fully immersive experience: warm Moncler duvet capes, branded trail shoes, and drinks ranging from hot toddies to mulled wine as the evening chill set in.
Sunset transformed the Courchevel Altiport into a glowing amphitheater, as models and guests alike were enveloped in a dome of white light with orchestral music creating an ethereal, winter wonderland. The runway’s U-shape enhanced intimacy and drama, inviting the global fashion community to step into the heart of Alpine luxury.
Collection Highlights: Sartorial-Tech and Alpine Attitude
- 140 Transcendent Looks: The show’s remarkable breadth included skiwear, après-ski tailoring, city-ready silhouettes, and advanced technical gear—breaking all the rules of winter sports fashion.
- Material Innovation: Pieces seamlessly blended denim and canvas, formal wool, laqué nylon, and tactile shearling—balancing rugged performance and metropolitan refinement. Knitwear and bouclé textures mixed with patchwork, intricate inlays, and artisanal embroideries delivered Moncler’s signature attention to detail.
- Palette & Styling: A base of white, grey, brown, and beige was energized with flashes of light blue, deep red, rich navy, and pure black, ensuring every look resonated with the natural Alpine environment.
- Unexpected Details: Tailored ski suits, faux and natural shearling, houndstooth wool, and even workwear-inspired elements referenced both high fashion and technical gear, echoing the show’s message that altitude is not just a location, but an attitude.
Innovation on Display: Haute Performance
Among the highlights was a special tie-in with Olympian Shaun White and his brand Whitespace, unveiling a snowboard that combines alpine craftsmanship and state-of-the-art performance. The snowboard’s innovative all-terrain shape is poised to become a coveted collector’s piece. The FW25 array also introduced new iterations of the iconic Moon Boot, designed to command attention both on Courchevel’s slopes and urban winter streets.
Front Row & Model Moments
Celebrities and Legends: With Anne Hathaway, Jessica Chastain, Adrien Brody, Brooklyn Beckham, and Tomohisa Yamashita gracing the audience, and Adriana Lima and Doutzen Kroes walking the runway, the show doubled as a star-studded social event. A symphony orchestra performed live as snow fell, blankets and hand warmers awaited each guest, and runway models braved actual alpine weather, putting Moncler’s claims of technical performance to the test in real time.
The Legacy and Future Outlook
Moncler Grenoble’s Courchevel show didn’t merely exhibit a collection, it set a new bar for immersive storytelling and brand experience at the intersection of fashion, nature, and innovation. By staking its claim on the highest runway in Europe at 2,008 meters, the brand confirmed that altitude as an attitude is more than a slogan, it’s the future of performance luxury. Expect every detail, from technical inlays to formal tailoring, to ripple through both slopes and city streets come winter 2025.
