FashionNews

Fortnite-Playing Gamers Steal the Show and Coperni FW25 Immerses Fashion in Gaming Culture

In March 2025, Coperni once again left fashion week buzzing, this time by turning its FW25 runway into a full-blown LAN party at the adidas Arena in Paris.

Fortnite-Playing Gamers Steal the Show and Coperni FW25 Immerses Fashion in Gaming Culture
FashionNews

Fortnite-Playing Gamers Steal the Show and Coperni FW25 Immerses Fashion in Gaming Culture

In March 2025, Coperni once again left fashion week buzzing, this time by turning its FW25 runway into a full-blown LAN party at the adidas Arena in Paris. Instead of just influencers and buyers occupying the front row, the brand made headlines by seating real gamers and streamers, each engrossed in live Fortnite and Rocket League matches on illuminated PC towers as the latest collection hit the catwalk.

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