Neiman Marcus Group (NMG) is celebrating Hispanic Heritage Month with a series of vibrant in-store activations, showcasing the rich culture and contributions of Hispanic and Latino designers. From September 15 to October 15, Neiman Marcus stores across the United States are featuring dedicated displays of Hispanic and Latino-founded designers and brands in windows at 14 select locations. These displays highlight designers such as Gabriela Hearst, Carolina Herrera, Johanna Ortiz, Tata Harper, Manolo Blahnik, Oscar de la Renta, Narcisco Rodriquez, and Paco Rabanne.
The displays were crafted using multicultural insights from NMG‘s Consumer Insights team, emphasizing a family-friendly setting and showcasing designer heritage and vibrant cultural prints to invoke creativity and inspiration. In addition to these displays, the Boca Raton location has curated a pop-up art gallery highlighting local Hispanic artists, which will remain open through October 10. Bergdorf Goodman, another NMG store, is spotlighting Hispanic and Latino creatives weekly as part of their “Voices of Now” Instagram series.
On October 5, Neiman Marcus hosted a master class with Karla Martinez, Editor in Chief of Vogue Mexico and Vogue Latin America, at the Coral Gables store. The event highlighted new trends, collections, and styling in partnership with Neiman Marcus style advisors. Furthermore, all associates were invited to celebrate the month during an exclusive chat with Uruguayan Designer and Creative Director Gabriela Hearst, where she discussed her heritage and its influence on her design and fashion trends today.
These in-store activations are part of NMG’s commitment to Environmental Social Governance and Belonging as part of the company’s growth strategy. To further support this commitment, NMG is revealing new efforts to grow its Hispanic talent through workforce partnerships with Prospanica and McKinsey. As a result, Neiman Marcus is not only celebrating Hispanic Heritage Month but also fostering a diverse and inclusive environment for its employees and customers alike.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.