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Beauty Industry Blog  · CEO · Industry News & Trends ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

Superplants & Regeneratively Farmed Skincare: Thrive Natural Care CEO Alex McIntosh

In the bustling world of skincare, one name stands out for its commitment to natural and regenerative products – Thrive Natural Care.

Proven Skincare Expand Retail Partnership With Sephora

In a significant move for personalized skincare brand, PROVEN has announced the expansion of its unique partnership with leading beauty retailer Sephora.

L'Oréal Professionnel Expands Reach with Sephora Partnership

L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora.

Lawless Beauty Expands Forget the Filler Line

LAWLESS Beauty has launched its most innovative product, the ‘Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream’.

Main Necessities Claw Clips For All Hair Types Review

Thanks to celebrities such as Kendall Jenner, Hailey Bieber and Bella Hadid, the ’90s hair claw clips are continuing to grow in popularity. 

TruSkin announces first ever brand ambassador

TruSkin, a leading plant-powered skincare brand, has announced its first partnership with rising star Kylie Cantrall.

Matter of Fact Skincare at Sephora

The award-winning clinical skincare brand, MATTER OF FACT, has announced its first-ever multi-channel retail expansion. The brand’s products, formulated by founder and CEO Paul Baek, are now available on Sephora.com

We Reviewed Protea™ Entire Skincare Line - Here's What We Thought

Protea, a skincare brand founded by Mackenzie Jorns, is on a mission to make skincare more approachable and accessible for all.

Viking Beauty Secrets Organic Skincare Review

A brand that stands out in the crowded skincare market, not just for its certified organic products, but also for its commitment to sustainability and environmental protection is Viking Beauty Secrets.

Rhyz Inc Acquires Beauty Device Brand BeautyBio

Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., has announced the acquisition of BeautyBio, a leading skincare and beauty device brand.

Mud Organics Sea Buckthorn Review

In the realm of organic skincare, there’s a new star ingredient that’s been making waves – Sea Buckthorn.

Maybelline Brings Virtual Makeup To Video Calls

Maybelline New York  has taken a significant step into the digital makeup world by introducing virtual makeup looks for Microsoft Teams users.

Thrive Natural Care: Regenerative Skincare Review

Thrive Natural Care is revolutionizing the skincare industry with its unique, regenerative approach. Founded by Alex McIntosh, who was inspired by his own struggles with sensitive skin.

How to Go Viral on TikTok: 5 Tips for Launching Your Beauty Product

With over 700 million active users worldwide, TikTok has transformed from a mere entertainment platform into a vital marketplace.

Walmart promotes digital shopping carts with Barbie

Walmart is partnering with Barbie, a timeless pop culture icon, to launch a new digital-first shopping experience.

fenty beauty roblox

Fenty Beauty, the beauty brand co-owned by pop icon Rihanna and LVMH, has announced a partnership with Roblox, the global immersive platform.

Hair Care Brand Ceremonia opens flagship store

In the bustling SoHo neighborhood of New York City, a new beacon of hair care has emerged.

LOccitane-virtual-store

French beauty brand L’Occitane, which has recently launched a virtual store experience in collaboration with Emperia, a leading developer of virtual stores.

Revolution Beauty and Boohoo battle for power rages on

The ongoing power struggle between Revolution Beauty and Boohoo Group has been making headlines in the retail industry for weeks.

Boots to close 300 retail stores

The British health and beauty retail giant Boots has announced plans to close 300 stores across the UK within the next year.