A luxury hair care brand founded by Leona Dondi, UZIMA has announced its retail partnership with the leading luxury beauty and fashion retailer, MODA Operandi. The partnership, which commenced on August 17th, 2023, marks a significant milestone in the luxury haircare industry, particularly for women with textured hair.
UZIMA, which translates to ‘Full of Life’ in Swahili, was launched in February 2023. The brand was born out of Dondi’s personal struggle to find suitable hair care products for her textured hair. With a strong emphasis on integrity and research, UZIMA’s products are formulated with botanical ingredients that focus on nourishing the scalp microbiome.
Jessica Matlin, Director of Beauty at MODA Operandi, expressed her excitement about the partnership, stating, “Moda Operandi is a space for the most exciting and thoughtful beauty brands, which is why we’re excited to partner with Leona Dondi. Her brand Uzima speaks to clients that have been long overlooked by much of the luxury haircare world.”
The partnership with MODA Operandi is a strategic move for UZIMA, as it aims to bridge the gap between luxury and clean beauty for Black women with textured hair.
“While conducting market research for UZIMA, I noticed a prevalent sentiment among Black women with textured hair: they felt excluded from the realms of luxury and clean beauty. The fact that we feel left out of this booming category called for a solution.” explains Leona Dondi, Founder & CEO of UZIMA. “This is why our partnership with Moda Operandi, a premier luxury lifestyle brand, excites me. They curate an exclusive selection of clean beauty products, and our collaboration helps elevate our brand for our audience, welcoming them into an inclusive space where they can discover and enjoy luxury experiences that make them feel and look good.”
Two of UZIMA’s products will be available on modaoperandi.com. The UKUAJI Scalp Serum, priced at $70, combines clinically proven active ingredients designed to support scalp health and encourage strong hair growth. The UNYEVU Leave-In Conditioner, priced at $58, combats frizz while delivering weightless, lasting moisture and shine.
This collaboration signifies a step forward in the luxury haircare industry, providing an inclusive space for women with textured hair to discover and enjoy luxury experiences that make them feel and look good.
UZIMA is now available online at: http://www.modaoperandi.com