LAWLESS Beauty has launched its most innovative product, the ‘Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream’. This unique skincare solution is a game-changer in the beauty industry, offering unparalleled skin benefits and setting new standards for clean beauty.
The Perfecting Cream stands out due to its use of Maxi-Youth™, a clinically proven biomimetic hyaluronic acid complex. This complex, which includes Glycokines™ obtained through fermentation, is supported by peptides and other anti-aging ingredients. The result is a cloud-like formula that restores moisture, suppleness, and smoothness to the skin.
Annie Lawless, the founder of LAWLESS Beauty, emphasizes the brand’s commitment to clean beauty. She states, “It is of the utmost importance that our products go beyond standard parameters for ‘clean beauty’ and outperform conventional beauty favorites.” The brand’s dedication to creating high-performance, long-lasting makeup with a no tolerance policy for potentially harmful ingredients is evident in this new product.
The Perfecting Cream also serves as an excellent base for makeup, subtly blurring texture and extending the wear of complexion products. Clinical trials have shown impressive results, with 91% of subjects showing improvement in skin firmness and elasticity after four weeks of use. After eight weeks, 94% of subjects experienced improved skin firmness and elasticity, while all participants reported increased skin hydration.
The launch of the Perfecting Cream follows the success of LAWLESS’ ‘Forget The Filler’ franchise, which gained industry praise for its Lip-Plumping Line-Smoothing Gloss and Overnight Lip Plumping Mask. The brand listened to customer feedback and worked extensively with raw material suppliers, skincare chemists, clinical labs, and dermatologists to create a product that translated the lip plumping and smoothing benefits to the face.
In addition to expanding its product line, LAWLESS Beauty is also advancing its philanthropic efforts. Starting August 11th, customers who purchase any product on the LAWLESS Beauty website can choose one of four organizations to receive 1% of their purchase amount, at no extra cost to the customer.
The ‘Forget The Filler Skin-Plumping Line Smoothing Perfecting Cream’ retails for $52 and is available on LAWLESSBeauty.com, Sephora stores, and sephora.com. With its commitment to clean beauty and superior performance, LAWLESS Beauty continues to redefine what’s possible in the beauty industry.