Proven Skincare Expand Retail Partnership With Sephora

The in-store experience offers customers interactive video displays where they can scan a QR code to take PROVEN’s 3-minute Skin Genome Quiz. This quiz helps formulate personalized skincare solutions for each customer. Sephora beauty advisors will be on hand to answer any queries.

PROVEN‘s algorithm uses the quiz responses to analyze millions of factors and select the best ingredients for each individual’s skin. The company also adjusts its formulations every eight weeks to adapt to changing seasons, skin tolerance to active ingredients, geographical moves, aging, and pregnancy.

Customers can conveniently checkout on their phones and have their products shipped directly to their homes. They can also learn about the benefits of personalized skincare throughout the in-store experience.

The partnership between PROVEN and Sephora began in 2018 when PROVEN participated in Sephora Accelerate, the retailer’s brand incubation program. The planning for this partnership started in August 2021. Ming S…