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In the competitive world of haircare, brands must be cautious to avoid costly mistakes that can damage their reputation and lead to dissatisfied customers.
Launching a new beauty brand into retailers can be a challenging yet rewarding endeavor. One of the biggest challenges is standing out in a crowded market.
L’Oreal, the French cosmetics giant, has recently acquired Australian luxury cosmetics brand Aesop in a historic $2.53 billion deal, marking its largest-ever brand acquisition.
Revlon, a cosmetics giant with a 91-year history, filed for Chapter 11 bankruptcy in June 2022 due to its $3.5 billion debt load and pandemic-related disruptions.
Morphe, a Los Angeles-based cosmetics and beauty manufacturer founded in 2008, faced bankruptcy due to liquidity and operational issues resulting from the COVID-19 pandemic, changes in consumer beauty habits, and the termination of partnerships with certain influencers.
Since the pandemic, the global health & beauty retail market, and cosmetics in particular, has witnessed impressive and sustained growth, with predictions that it will surpass $100 billion globally in 2023.
The beauty retail industry is a constantly evolving and highly competitive market. It’s essential for companies to stay on top of trends, innovate, and offer unique products that make them stand out from the crowd.
A luxury resale marketplace, The RealReal has decided to wind down its beauty business as it shifts focus towards its core luxury consignment operations.