Bath & Body Works to launch hair care products in 560 stores

The global hair and scalp care market size was valued at USD 80.81 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.6%. Revenue in the Hair Care segment is projected to reach US$13.44bn in 2023, with an expected annual growth of 1.17% (CAGR 2023-2027).

North America is anticipated to experience significant growth in the market due to high expenditure on personal care, including hair-based products. For instance, Americans are estimated to spend tens of billions of dollars on hair, skin, and hygiene products.

The increasing growth of female employment is also expected to boost consumption, as women are willing to spend more on hair care products. According to data published by the World Bank, the female labor force participation rate in the United States is 56.76 percent, a rise from 56.39 percent from its prior year.

Bath & Body Works‘ new product line aims to differentiate itself from other retailers’ offerings in the hair market by focusing on natural and organic ingredients. This aligns with the current trend of consumers shifting towards organic and herbal products due to increasing awareness of the adverse effects of chemicals on health…