Kim Kardashian has recently filed four trademarks under her daughter North West’s name, signaling a new business venture in the works. As of 2022, Kim has 72 registered trademarks, and this latest move suggests that nine-year-old North West is being prepared to follow in her mother’s footsteps.
The first trademark filed for North West is for a skincare line that may include products such as serums, face oils, bath and shower gels, cosmetics, fragrances, and hair care preparations. This skincare line will reportedly specialize in skin moisturizers, lotions, creams, cleansers, and serums. The Keeping Up With The Kardashians star also filed a second trademark for North to start a toy line, which comprises toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, play sets for action figures, soft sculpture toys, and bath toys.
In addition to these two trademarks, North’s third trademark is for advertising services, while the fourth is aimed at entertainment services. These trademarks indicate that Kim Kardashian is not only preparing her daughter for a career in the beauty industry but also in the advertising and entertainment sectors.
Kim Kardashian’s decision to file trademarks under her daughter’s name has been met with mixed reactions from fans. Some have accused her of robbing North of a normal childhood and denying her the agency to decide what to do with her own life on her own terms. However, others see it as a strategic move to secure her children’s futures and set them up for success in the business world.
It’s worth noting that Kim Kardashian has also filed trademarks for her other three children—son Saint, daughter Chicago, and youngest son, Psalm—in the past. This demonstrates her commitment to ensuring that all her children have the opportunity to build their own brands and businesses in the future.
As the wealthiest member of her family, with an estimated net worth of $1.2 billion, Kim Kardashian has built a successful empire through her cosmetics and fragrance business, KKW Beauty, and her shapewear business, Skims. With these new trademarks filed under North West’s name, it seems that the next generation of Kardashians is being groomed for success in the world of beauty, fashion, and entertainment.