Elizabeth Arden opens first virtual store with Obsess

The virtual store offers customers an interactive and realistic shopping experience, allowing them to browse through the entire product catalog, converse with product experts in real-time, virtually try on products, and receive personalized recommendations.

This innovative approach to online shopping aims to bridge the gap between traditional brick-and-mortar stores and eCommerce, providing customers with the best of both worlds.

Elizabeth Arden’s target audience for this virtual store includes younger consumers who have grown up with digital technology and are accustomed to interactive and visual experiences on social media and video games.

By offering a seamless and immersive shopping experience, the brand hopes to attract and engage these digitally native shoppers, while also showcasing its rich heritage and industry-leading skincare, makeup, and fragrances…