Nicki Minaj crashes Crocs website with 4,900% spike in sales after IG Post

I have over 10 years of experience in the retail…
Nicki Minaj crashed the @crocs website in a matter of minutes, with a 4,900% increase in sales for their hot pink crocs, reported Crocs.
Crocs shoes have become a staple shoe during the pandemic, and even before due to its comfortability to wear both indoor and outdoor.
With @crocs having worked with a variety of top A-list celebrities, most recently, Justin Bieber this past March, Post Malone and Bad Bunny — all of whom have had highly successful collaboration launches with the @crocs footwear company.
Although, nothing has been said yet if there is an official @crocs X @nickiminaj collaboration on the way, fans are hoping Minaj will give hints if there is a collab on the way by this weekend – fingers crossed!
In the meantime, you may want to grab a pair of hot pink crocs to add to your “practical” shoe collection.
So, what are your thoughts on @nickiminaj potential collaboration? Or on her Instagram debut in her hot pink crocs.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
You must log in to post a comment.