Fashion moves fast—and so must the prices. Leading UK fashion e-tailer Oh Polly, famed for its daring collections and influencer-fueled reach, has announced a new partnership with pricing technology specialist 7Learnings. The move marks a new era of data-driven decision-making for Oh Polly, promising more intelligent discounting, optimized sell-through, and sharper profitability across its rapidly evolving catalog.
Meeting the Challenge of Fast Fashion in the Digital Age
With millions of direct-to-consumer shoppers and a relentless flow of new styles, Oh Polly faces the classic dilemma of the modern fashion market: how to adapt prices in real time, across thousands of SKUs, while trends shift and demand surges or falls in unpredictable ways.
That’s where 7Learnings comes in. Their advanced predictive pricing platform equips Oh Polly with the ability to:
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Simulate Pricing Scenarios: Test the impact of price changes before they’re made—reducing risk and uncertainty.
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Predict Demand Changes: Use AI models to anticipate how customers will react to price shifts, helping forecast everything from sell-through rates to conversion spikes.
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Optimize Prices Dynamically: Say goodbye to static pricing and “best guesses”—now, Oh Polly can set pricing strategies that flex with market signals and business goals.
Felix Hoffmann, CEO and Co-Founder of 7Learnings, said: “Oh Polly is a great example of a modern digital brand that understands the power of data and pricing science. We’re excited to support them in reaching their pricing goals in one of Europe’s most competitive fashion markets.”
Smarter Discounts, Sharper Margins
The partnership enables Oh Polly to eliminate guesswork in pricing. With the ability to forecast revenue, profit, and sell-through for each product or category, the brand can now:
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Improve promotional efficiency—targeting discounts where they matter most.
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Boost sell-through on seasonal or high-volume inventory.
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Sustain profitability through volatile demand cycles and complex launches.
Mike Branney, Founder of Oh Polly, said: “With 7Learnings, we can make faster and more informed pricing decisions. Their platform gives us the visibility and precision we need to optimize for both profit and sell-through, especially in a fast-paced market like fashion.”
7Learnings’ Broader UK Expansion
Oh Polly joins a growing list of UK and European retailers leveraging 7Learnings’ predictive and dynamic pricing technology. For 7Learnings, the collaboration cements its foothold in one of the continent’s most competitive retail landscapes, and signals accelerating adoption of smart pricing tech among next-gen fashion leaders.
Fashion Meets Future: What’s Next?
As the industry leans ever more on advanced analytics to keep pace with changing shopper behavior, Oh Polly’s move highlights a broader trend: retailers need speed, flexibility, and precision not just in design, but in price. The partnership with 7Learnings shows how embracing predictive science can turn pricing into both an art and a strategic advantage.
The result? Faster, more relevant deals for customers—and a runway for continued growth and innovation at Oh Polly.
