ONLY the renowned European fashion brand has celebrated the reopening of its DLF Mall of India store in Noida with a refreshed, globally aligned concept that marries cutting-edge design with a seamless, customer-first shopping journey. This transformation cements ONLY’s commitment to fashion-forward retail in one of India’s premier shopping destinations, promising a new level of engagement for customers craving elevated style and denim expertise.
A Modern Makeover
Spread over 2,331 square feet, the revamped DLF Mall of India location follows ONLY’s newest global store concept. Key highlights include:
- Highly curated zoning across trend stories and seasonal categories, simplifying the search for standout fits, silhouettes, and essentials.
- Immersive visual cues and mood imagery guide shoppers to explore new looks, especially the brand’s signature denim edits.
- Elevated, look-based styling displays offer inspiration and showcase the latest arrivals, underscoring ONLY’s reputation as a go-to for on-trend denim and youthful fashion.
The aim is to foster effortless browsing and a more intuitive, inspiring shopping flow, allowing every visitor to experience the brand’s playful yet polished energy.
Denim Powerhouse With a Global and Indian Footprint
As one of Europe’s leading denim brands for young women, ONLY leverages decades of retail expertise, operating in more than 4,500 stores worldwide. In India, the brand has built an impressive reach with 62 exclusive stores and 329 shop-in-shops, all tailored to reflect the dynamic lifestyle and preferences of Indian customers. Its fashion is defined by easy sophistication, creativity, and a distinct love for denim, a hallmark for which ONLY is globally celebrated.
Part of Bestseller India
ONLY India operates under the umbrella of BESTSELLER India, part of the Danish, family-owned BESTSELLER group. The network includes powerhouse brands like JACK&JONES, VERO MODA, and SELECTED, with over 256 exclusive outlets and 1,519 shop-in-shops in multi-brand stores nationwide.
ONLY’s relaunch at DLF Mall of India stands out not just for its striking aesthetic, but also for its dedication to redefining how Indian customers shop for fashion, balancing international trends, effortless discovery, and true denim expertise.
