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Nongshim and Aespa Deliver Spicy Happiness Globally with New Shin Ramyun Campaign

With music, branded packaging, collectibles, and live activations, Shin Ramyun is being positioned as a global comfort food that transcends borders.

Nongshim and Aespa Deliver Spicy Happiness Globally with New Shin Ramyun Campaign
MarketingNews

Nongshim and Aespa Deliver Spicy Happiness Globally with New Shin Ramyun Campaign

Nongshim is making history by naming aespa as the first-ever Global Brand Ambassador for Shin Ramyun. This move sets the stage for a vibrant international expansion, bringing Shin Ramyun’s iconic “Spicy Happiness In Noodles” message to consumers in the United States, China, Japan, Europe, and Southeast Asia.

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