Outzidr is India’s next-generation women’s fashion rocket ship, a digital-first, trend-driven platform founded in 2024 that’s rapidly become a breakout in Gen Z “going-out” and occasionwear. Just five months after its launch, Outzidr has already served over 125,000 customers, introduced 8,000+ styles, and closed $6.6 million in seed and pre-Series A funding, making it one of the fastest-scaling D2C fashion startups in South Asia.
What Is Outzidr?
Outzidr is a Bengaluru-based, direct-to-consumer (D2C) womenswear brand laser-focused on Gen Z shoppers (aged 17–27), blending partywear, vacation-ready, and trend-driven western fashion with affordable pricing and rapid product launches (Outzidr). Outzidr’s core proposition is its agile “test-and-react” supply model: the brand rapidly identifies viral trends from social media, launches new designs every few days with low minimum order quantities (MOQs), then scales up only bestsellers that prove popular in real time.
Outzidr’s speed is stunning: inventory turns over in less than three weeks, compared to industry averages closer to 2–3 months. The company claims “a trend can go from TikTok inspiration to up on the website in under 10 days”. Products are sold through their D2C webstore, leading marketplaces (Myntra, AJIO, Nykaa Fashion), and on rapid-delivery platforms like Slikk Club and Knot for hyperlocal speed.
How Does It Work? The Test-and-React Playbook
The engine behind Outzidr’s remarkable speed is its proprietary “test-and-react” model. When microtrends blow up among influencers or pop on Instagram, Outzidr’s team rapidly prototypes and launches capsule SKUs with micro-batch production in trusted Indian and overseas partner factories. In founder Nirmal Jain’s words: “Every day, countless trends emerge. If you try to launch products for all of them using a traditional fashion manufacturing model, the inventory burden becomes unmanageable. Our edge is in being first, but also in only scaling what the customer truly wants”.
Outzidr has invested heavily in automated demand sensing, flexible sourcing, and fast logistics. The brand plans to localize 90% of manufacturing to India within two years, boosting resilience and reducing environmental impact.
The Founders and Origin Story
Outzidr was co-founded by Nirmal Jain (former Styli founding CEO and Max Fashion digital head), Mani Kant Mani (also ex-Max Fashion, digital), and Justin Mario (supply chain/ops, formerly Aymakan, Styli). All three are veterans in fast fashion, ecommerce, and logistics, giving the startup a strong “founder-market fit”.
The trio launched Outzidr in early 2025 after seeing the explosive demand for quick, affordable, occasion-specific trends among young Indian women. “Making the test-and-react model work at scale requires strong capabilities across demand sensing, product development, sourcing, and automated merchandising,” says Jain.
How Much Has Outzidr Raised to Date?
Outzidr has raised a total of $6.6 million USD in less than a year—₹30 crore (about $3.5 million) led by Stellaris Venture Partners in April 2025 and a subsequent $3.1 million pre-Series A round in August 2025 led by RTP Global, with continued support from Stellaris and top angels. The capital is being used to power hiring, supply chain partnerships, inventory, offline rollout (flagship stores expected in 2026), and “own rapid delivery” services. Outzidr’s product count has crossed 8,000 styles since launch.
The brand is targeting a ₹100 crore ($12 million) annualized run rate by year-end, with industry-leading retention 1.5x above benchmarks.
Looking Ahead
Outzidr’s mix of speed, affordability, and deep trend agility positions it at the heart of India’s Gen Z style revolution. With a veteran team, resonant branding, and a powerful supply chain, Outzidr is gearing up to challenge bigger rivals and cement itself as the go-to wardrobe for “every night out”—keeping millions stylish (and in the loop), one trend at a time.
