Beni has introduced its highly anticipated shoppable looks feature, marking a new chapter for the platform’s mission to make secondhand shopping both smarter and more inspiring. This September 2025 release empowers users to save, style, and shop entire curated looks with unprecedented ease, continuing Beni’s reputation as a leader in digital resale innovation.
Shoppable Looks: The Next Step in Resale Revolution
Shoppable looks on Beni are designed for the way today’s users engage with fashion—by searching for style inspiration, organizing favorites, and wanting their dream wardrobes to come together in a click.
How Shoppable Looks Work
The experience is simple yet transformative. Now, users can:
- Snap a photo or upload a screenshot of any look they want to recreate or shop.
- Beni’s search engine instantly pulls secondhand options from over 40+ partnered resale sites, surfacing exact matches and stylistically similar items.
- Save these discoveries in one organized wishlist or “Beni Shop“, which flags the best place to purchase and lets users shop entire curated looks when inspiration strikes.
The Value of Curated Inspiration
With Beni’s new tool, shoppers can discover trending brands, see deals from 200,000+ users saving big, and keep track of favorite styles. Instead of hunting across dozens of sites or hopping between shopping carts.
From Sustainable Style to Smarter Spending
Beni’s shoppable looks enhance the brand’s mission: “Think secondhand first.” The platform guides users to the best deals, encourages environmentally conscious shopping, and helps extend the life of clothing.
The data-driven tool supports over 50,000 brand sites, making shopping secondhand seamless whether the user is in discovery mode or searching for a specific piece. Plus, Beni tailors results by size and brand, eliminating wasted time and guesswork.
Leadership at Beni
The founders of Beni are Sarah Pinner, Kate Sanner, and Celine Lightfoot. As of April 2024, Kate Sanner serves as CEO (she succeeded Sarah Pinner, who stepped down for personal health reasons), while Celine Lightfoot remains CTO. Sarah Pinner is known for her passion for sustainability and her background in zero-waste startups, which inspired Beni’s core mission to make secondhand shopping more accessible and convenient.
Sanner and Lightfoot co-founded the company alongside Pinner, driving product innovation and technical vision. The team has raised over $5 million in funding and assembled a female-led founding group, positioning Beni as a leader in digital resale technology.
Looking Ahead for Shoppable Looks
With shoppable looks now live, Beni cements itself as a must-have app for style seekers aiming to shop better and buy smarter. For anyone interested in organizing their wishlist, cutting down on clutter, and “searching the world of resale to find the best deal,” Beni’s latest feature makes shopping fashion-forward, social, and sustainable.
