Valentino Garavani Breaks New Ground With First Fully AI-Generated Campaign in Fall 2025

Craft Meets Code: Behind the Campaign The Valentino Garavani x Vans project reimagines the iconic Vans Authentic sneaker, anchoring it in the creative vision of new creative director Alessandro Michele.

Campaign footage and images were generated entirely using AI tools, based on high-res visuals from Valentino’s much-buzzed “Le Méta-Théâtre Des Intimités” runway show in Paris.

The campaign’s style is unmistakable: flooded tiles, distorted checkerboard graphics, dreamlike motion, and a signature pop of Valentino red that bridges physical and digital worlds.

Ethical AI: Consent and Transparency Drive the Rollout As AI faces new legal and ethical questions in the fashion world, Valentino’s campaign foregrounded model and creative protections…