PacSun Transforms Soho Flagship Store

Pacsun’s SoHo flagship dawned a whole new look as the space was embellished in the brand’s newly released Etoile Monogram Capsule pattern in celebration of the Summer 2022 collection.

Pacsun’s Etoile Monogram Capsule is a fully gender fluid collection, inspired by the sand and sea of California’s coastline, consisting of not only apparel, but lifestyle items and summer essentials in Aqua, Sand and Limone. The collection is even available for Pacsun’s youngest consumer, Pacsun Kids, with renditions of styles in a vibrant orange.

Along with the physical store components, the first-ever monogram takeover can be seen now on Pacsun’s social media, as well as in the metaverse on PACWORLD with 3-D layered clothing launching this week and their newest rollout of the NFT series Pac Mall Rats.

“At Pacsun, we’re always finding creative ways to interact with our consumers, keeping in mind how much they value both their physical and virtual identities,” said Brieane Olson, President of Pacsun. “With our first-ever Etoile Monogram Capsule, we wanted to authentically engage our consumers and immerse them in the collection through different digital and physical touchpoints, showcasing the true intersection of fashion, technology, lifestyle and community.”