PepsiCo Launches Pepsi x Samii Ryan Capsule With Y2K Rodeo Vibe

PepsiCo is turning up the heat on summer style with a headline-making collaboration: the Pepsi x Samii Ryan capsule collection. Merging the retro flair of Y2K nostalgia with rodeo-core accents and the unmistakable spirit of PEPSI Wild Cherry, this limited-edition drop is set to become a staple for fashion-forward fans when it launches online and in select specialty retailers on July 11, 2025.

An Ode to Expression and Flavor

Curated in partnership with trendsetting designer Samii Ryan, the capsule is designed to channel summer’s fizzy energy, Y2K nostalgia, and the freedom to express your boldest self. Each piece in the collection is awash in vibrant cherry red hues, evoking the taste of Pepsi Wild Cherry, while bold, retro Pepsi iconography nods to classic Americana and vintage advertising.

"Pepsi is iconic—it's more than a drink, it's a feeling," said Samii Ryan, founder and designer of Samii Ryan. "Just like our brand, it's about joy, energy, and showing up exactly as you are. We're thrilled to top this summer with a rodeo-inspired, wild cherry twist."

What’s in the Collection?

The Pepsi x Samii Ryan collection features an irresistible blend of essential streetwear pieces and playful statement designs for summer. Fans can look forward to:

• Vintage-inspired denim jackets with embroidered PEPSI Wild Cherry detailing and classic rodeo-core silhouettes

• Graphic tees showcasing wild cherry motifs, stylized Pepsi logos, and bold, retro summer graphics

• Cozy sweats in cherry red and soft, modern neutrals—ideal for cool nights or music festivals

• Statement accessories, including trucker hats, cross-body bags, and playful charms that echo Y2K and Western influences

Every item captures a unique twist on the rodeo-core trend, drawing from Western motifs, oversized hardware, classic tailoring, and a palette of cherry red, white, and vintage blue that speaks to PEPSI’s iconic branding revival of the early 2000s.

Why This Collaboration Works

Samii Ryan’s brand is known for blending laid-back streetwear with feminine flair and collectible drops that inspire a sense of community. Partnering with PepsiCo, a pioneer in pop culture and beverage innovation, makes this a must-watch partnership for fans of nostalgia, flavor, and self-expression.

Set against a backdrop of renewed interest in thematic, playful streetwear, the timing couldn’t be better. The current Y2K and rodeo-core waves dominating runways and Gen Z moodboards create the perfect environment for apparel that feels fresh and fashion-forward, but also rooted in cultural nostalgia.

The Exclusive Experience

This isn’t just any capsule drop. The Pepsi x Samii Ryan collection will be available exclusively at Samii Ryan’s official site as well as through a handful of select specialty retailers, starting July 11. With limited quantities of each piece, fashion fans and collectible hunters should move fast to secure their favorite looks as soon as they drop.

This collaboration has been brought to life through the strategic efforts of Joester Loria Group, representing PepsiCo, and Blitz Licensing, representing Samii Ryan, proving once again how carefully chosen partnerships can ignite a wave of excitement and exclusivity.

A Playful Mix Built for Summer

From festival-ready statement fits to updated everyday essentials oozing with Y2K energy, the Pepsi x Samii Ryan capsule is the ultimate summer style flex. Whether you’re hitting a concert, road-tripping with friends, or just celebrating your love for all things nostalgia, this drop ensures you can wear the fizzy thrill of your favorite summer drink from head to toe.

Don’t miss your chance: mark July 11 on your calendar, explore the full collection at Samii Ryan’s online shop, and get ready to make this summer all about bold self-expression, Pepsi Wild Cherry flair, and Y2K rodeo-core cool.