Perfect Corp. is teaming up with Tom Ford Fashion to bring ultra-realistic 3D virtual try-on to luxury eyewear shoppers across the U.S., Canada, and Europe by the end of 2025. The partnership embeds Perfect Corp.s’ advanced AR-powered glasses try-on directly into Tom Ford Fashion’s e-commerce experience, aiming to boost customer confidence, lower returns, and drive conversion in high-end sunglasses.
Luxury Eyewear Gets 3D Virtual Try-On
Perfect Corp., listed on the NYSE: PERF, is rolling out its 3D Augmented Reality Virtual Try-On (VTO) technology on Tom Ford Fashion’s eyewear pages. The deployment will go live for shoppers in the U.S., Canada, and European markets by the end of 2025.
The integration is positioned as a key moment for luxury retail, using AI and AR to create a more personalized, immersive sunglasses-shopping journey that can support stronger loyalty and higher conversion.
Real-Time Sunglasses Try On In Your Browser
With the new Virtual Glasses Try-On Solution, Tom Ford Fashion customers can try a curated selection of sunglasses in real time using a standard web browser, without needing a separate app or special hardware. Shoppers can see how different silhouettes, lenses, and frame shapes look on their own face from home, helping them narrow down styles before buying.
The experience is designed to be hyper-realistic and seamless, reducing uncertainty around fit and look, and helping consumers make more informed choices in a category where subtle design differences matter at luxury price points.
Custom AR That Matches Tom Ford’s Aesthetic
Tom Ford Fashion’s implementation of Perfect Corp.’s VTO has been customised to match the brand’s visual identity and luxury positioning, rather than using a generic widget. The setup includes precise PD (pupillary distance) calculation to capture the exact distance between a user’s pupils, which is critical for true-to-scale eyewear visualisation.
By reflecting the real size and spacing of the wearer’s eyes, the tool shows frames at an accurate scale, so customers can better judge how wide, tall, or bold each style will feel on their face, a detail that can help reduce return rates once the product arrives.
Emotional Connection Through Tech
In the announcement, Perfect Corp. Founder and CEO Alice Chang highlighted the shared focus on innovation with the luxury label. She said, “Our 3D Virtual Try-On solution delivers not only technical precision but also emotional resonance, helping brands like Tom Ford Fashion build stronger customer connections through innovation and personalization.”
By weaving advanced AR into a high-fashion environment, the collaboration aims to turn online eyewear discovery into a richer brand experience, rather than a purely functional product view.
Part Of Perfect Corp.’s Wider Fashion And Beauty Stack
The Tom Ford Fashion partnership builds on Perfect Corp.’s position as a global AI and AR leader across beauty, fashion, skincare, and digital content. The company’s YouCam apps have been downloaded more than 1.1 billion times worldwide, offering consumers tools for photo and video editing, filters, and generative AI effects.
On the enterprise side, Perfect Corp. provides virtual try-on for makeup, hair, jewellery, watches, and fashion accessories, plus AI-powered skin and hair analysis, working with more than 840 global brand partners to build immersive, personalised digital experiences.
Why This Matters For Luxury E-Commerce
By integrating Perfect Corp.’s eyewear VTO directly into its digital storefront, Tom Ford Fashion is aligning with consumer demand for “try-before-you-buy” tools that reduce guesswork when purchasing premium accessories online. The experience supports more confident purchases, potentially fewer returns, and a smoother path from browsing to checkout.
