The collectible toy space is experiencing record growth and enthusiasm driven by nostalgia and pop culture trends. The collectible toy world is buzzing with excitement as Pop Mart’s latest offering hits the digital shelves. “The new Mini Labubu, also known as The Monsters Pin For Love Series, will drop today on the official Pop Mart flagship store on AliExpress,” according to the press release, which links directly to Pop Mart on AliExpress.
This miniature marvel represents much more than just another toy release. It powerfully demonstrates the explosive growth of the collectible toy market and the appeal of beloved intellectual properties.
A Pocket-Sized Revolution in Collectibles
The Mini Labubu brings the charm of its larger counterpart into a more versatile, compact format. Unlike the regular Labubu vinyl plush figure, which stands at 6.69 inches tall, the Mini Labubu measures a more manageable 4.13 inches in height, with dimensions of 2.36 × 1.79 × 4.13 inches. This smaller footprint unlocks exciting new possibilities for collectors and fans alike.
Because of its reduced size, Mini Labubu can be used as a phone charm, keychain accessory, and more. This versatility turns the collectible from a display piece into a functional everyday companion, allowing fans to carry their favorite character wherever they go. The miniaturization trend in collectibles shows consumers’ desire for portable, Instagram-worthy accessories that merge entertainment with practicality.
Expanding the Monster Universe
Pop Mart isn’t stopping at just the Mini Labubu. The company will also release “the new The Monsters Big into Energy Series Rock the Universe Vinyl Plush Doll” on its official Pop Mart AliExpress store, as the same press release points out. This dual release approach demonstrates Pop Mart’s commitment to serving different collector preferences, offering both compact and statement-sized options within the same beloved IP universe.
The strategic timing of these releases highlights Pop Mart’s understanding of the collectible market’s rhythms and consumer anticipation cycles. By launching multiple products simultaneously, the company creates a comprehensive shopping experience that encourages collectors to engage with the brand across different price points and use cases.
The Power of Live Commerce
Innovation in retail experience has been a key driver of Pop Mart’s success on AliExpress. In June of this year, AliExpress and Pop Mart jointly launched multiple live streams, with the aim of providing toy enthusiasts with a more diverse and immersive shopping experience. This approach reflects the growing importance of interactive commerce, where traditional online shopping merges with entertainment and community building.
Live streaming has changed how collectors discover and purchase toys, sparking excitement through real-time reveals, limited drops, and direct interaction with hosts and fellow enthusiasts. This format especially resonates with the collectible toy community, where anticipation and surprise are integral to the collecting experience.
Remarkable Growth in the Collectible Market
The numbers reveal a compelling story of market expansion. Pop Mart launched its official flagship store on AliExpress in 2020. The popularity of IPs like Labubu has driven a 300% YoY growth in the collectible toy category on AliExpress since the beginning of 2025.
This explosive growth reflects several converging trends: the mainstream acceptance of collectible toys as both entertainment and investment, the global reach of e-commerce platforms, and the power of well-crafted intellectual properties to capture consumer imagination. Labubu, with its distinctive design and mysterious charm, has become a cultural phenomenon that transcends traditional toy demographics.
The Digital-First Collectible Future
Pop Mart’s success on AliExpress marks the evolution of collectible toy retail from brick-and-mortar hobby shops to global digital marketplaces. The platform’s reach allows collectors worldwide to access limited releases, participate in community discussions, and discover new additions to their collections without geographical constraints.
The Mini Labubu launch shows more than just another product release. It’s an example of how beloved characters can be reimagined for different contexts and uses. As the collectible toy market continues to mature, more innovative approaches to sizing, functionality, and retail experience can be expected.
For collectors and casual fans alike, today’s Mini Labubu drop on AliExpress opens an accessible entry point into the Pop Mart universe. Whether used as a phone charm, keychain, or display piece, these miniature monsters are set to capture hearts and spark collecting journeys around the world.
