Ramon Ros Steering Fendi into a New Era

Ramon Ros was born in Barcelona, Spain, and is an alumnus of the University of Barcelona and IESE Business School. He began his professional journey at Marks & Spencer in the UK, gaining experience on the retail floor and at the corporate level. His drive for global fashion then led him to senior management roles at Diesel, the Italian denim innovator, and Tous, a renowned Spanish luxury accessories label.

Advancing through LVMH: Givenchy and Louis Vuitton

In 2013, Ros joined the LVMH Group, Europe’s leading luxury conglomerate, as Managing Director of Givenchy China, where he spent three years in Shanghai developing the brand’s presence and building a talented local team. His commercial acumen and sensitivity to local markets made him a favorite of LVMH. In 2016, Ros advanced to International Director of Givenchy, relocating to Paris and helping guide global expansion.

By 2020, Ros was tapped by Louis Vuitton to lead operations in Mainland China, the group’s largest and fastest-growing market. As President and CEO, he crafted a strategy that elevated Louis Vuitton’s desirability and market share, overseeing a huge expansion in brand visibility, digital transformation, and long-term client relationships. His leadership style, described by LVMH as “Ramon’s deep expertise in luxury retail and clienteling, coupled with his passion for product excellence and collaborative leadership, will enable him to elevate the Roman maison to new heights, preserving Fendi’s unique history and commitment to artisanal craftsmanship,” LVMH said in a statement.

Ros was promoted to Zone President for Louis Vuitton, Mainland China, in 2022, a period marked by record revenues and innovative omnichannel launches. His results positioned him as a key architect of LVMH’s luxury strategy across Asia.

Appointment as CEO of Fendi

In April 2025, LVMH formally appointed Ros to succeed Pierre-Emmanuel Angeloglou as CEO of Fendi, effective July 1, 2025. Announced as part of a wider executive reshuffle across LVMH maisons, the move places Ros at the helm of one of Rome’s most iconic luxury houses during its 100th anniversary year. Reporting directly to Sidney Toledano, Senior Advisor to the LVMH Group Chairman, his challenge is to drive global growth while safeguarding Fendi’s legacy of high craft and playful Roman elegance.

Strategic Vision as Fendi CEO

Ros’s appointment comes at a pivotal moment. In 2024, Fendi celebrated its centenary and delivered sales of €2.33 billion, per HSBC estimates. The house is building on creative shifts following the departure of Kim Jones as women’s artistic director in October 2024, while Silvia Venturini Fendi continues as artistic director for accessories and menswear. Ros is tasked with crafting a modern, diversified business able to compete in a shifting luxury environment—and furthering the revitalization of Fendi’s historic Roman ateliers.

Although only a few months into his tenure, Ros’s initial priorities include expanding Fendi’s international e-commerce, strengthening the brand’s presence in the United States and China, and affirming its position at the forefront of Italian craftsmanship and sustainability. His background in omnichannel retail and client relationships is expected to enhance Fendi’s digital transformation, while leveraging local know-how for a globally consistent luxury experience.

In his first public statement as CEO, Ros emphasized his vision for the brand, expressing that Fendi embodies the pinnacle of Roman creativity, innovation, and craftsmanship. He shared his honor in leading the maison into its next chapter and his commitment to working closely with its talented artisans and creative teams to continue sharing the Fendi spirit globally.

Early Results and Industry Reception

Leadership analysts and industry observers have welcomed Ros’s CEO role. His immediate priority is stabilizing creative direction, maintaining Fendi’s energetic sales in Asia, and positioning the house for expansion following the creative transition. Early press and internal LVMH communications note his clear sense of strategy and energetic teamwork, with staff reportedly energized by his transparent and inclusive style.

Table: Milestones and Achievements

Ramon Ros brings deep experience in multinational luxury leadership, a track record for innovation and growth, and a global vision, all set to guide Fendi into its next century.