Sephora continues to lean into its role as a launchpad for emerging, values-driven beauty brands, spotlighting innovators that address both inclusivity and evolving skin health needs. After generating strong consumer buzz online and achieving success through Sephora.com, Range Beauty — the Black-owned, clean beauty brand redefining inclusive beauty for reactive skin — is entering brick-and-mortar locations across the country. Beginning August 25, Range Beauty officially debuts in nearly 100 Sephora stores nationwide, with products featured on the retailer’s coveted The Next Big Thing shelf.
Founded by Alicia Scott, Range Beauty was born out of the beauty industry’s long-standing gaps in serving customers with diverse skin tones and reactive skin conditions. By addressing both inclusivity and skin health, the brand pioneered its “Makeup For Skin That Acts Up” ethos and quickly distinguished itself in the clean beauty space.
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Range Beauty’s complexion-focused lineup includes the award-winning True Intentions Skin-Soothing Foundation (available in 21 shades), True Intentions Hydrating & Soothing Primer, Smooth Out Setting Powder, and Bali Face & Body Glow Serum — each carefully formulated to support skin prone to irritation, acne, or eczema while delivering high-performance results.
“Launching at Sephora is a dream come true for Range Beauty,” says Alicia Scott, Founder & CEO of Range Beauty. “Our mission has always been to create inclusive, skin-friendly makeup that makes everyone feel beautiful and confident. This partnership with Sephora allows us to bring that mission to life on a larger scale, reaching more diverse clients who have long been underserved in the beauty industry.”
Range Beauty’s entrance into Sephora stores comes after a series of strategic milestones that highlight consumer interest in performance-driven, skin-soothing makeup. The brand’s successful Sephora.com debut in late 2024 proved demand for solutions that meet the dual needs of cosmetic performance and sensitive skin care. Moreover, its backstory resonates strongly with equity-driven consumer trends: Range Beauty remains the first Black woman-owned beauty brand to secure investment on Shark Tank, with backing from entrepreneur Emma Grede.
Sephora executives also note that the brand’s journey reflects a broader shift in prestige beauty retail, where inclusivity and dermatological awareness are increasingly non-negotiable factors in assortment decisions.
“We are thrilled to introduce Range Beauty and their innovative makeup products for melanin-rich, reactive skin to our clients,” said Jennifer Cohen, VP of Makeup Merchandising at Sephora. “As a former participant in our Sephora Accelerate Program, Range Beauty has continued to stand out with their commitment to offering high-performance complexion products that prioritize inclusivity across all skin tones and are designed specifically for reactive or sensitive skin. We look forward to welcoming this brand to our Sephora community and are confident that their products will resonate with our clients’ diverse needs.”
Strategically, the move reflects Sephora’s larger effort to differentiate itself in a competitive retail landscape where consumers are demanding more than shade expansions alone; they expect complexion products that deliver on performance and dermatological compatibility. Elevating Range Beauty to The Next Big Thing shelf is also evidence of Sephora’s ability to identify and amplify smaller, underrepresented founders, bolstering its reputation as the launchpad for prestige beauty’s future power players.
