Bubble tea, with its vibrant flavors and chewy pearls, is quickly becoming a beloved staple in communities across North America. The bubble tea revolution is officially spreading beyond metropolitan centers. CoCo Bubble Tea, one of North America’s leading boba brands, has announced significant expansion milestones that signal a strategic shift toward smaller cities across Canada and continued growth in the U.S. market, particularly in Texas.

Beyond the Big City Bubble

With over 120 stores nationwide and already established as a top-three brand in Toronto, CoCo Bubble Tea is now venturing into uncharted territory by targeting smaller Canadian cities. This move represents more than just geographical expansion; it’s a calculated strategy to democratize access to authentic bubble tea culture across North America.

Kody Wong, Director of Business Development at CoCo Bubble Tea, said: “As bubble tea becomes a staple refreshment in North America, we see significant potential for growth outside of major cities. From Alberta to Texas, CoCo’s franchise partners are bringing our brand to new communities and increasing access to authentic bubble tea for millions of North American consumers. We are immensely grateful to our partners for the passion and commitment it has taken to accomplish this.”