Reelables, a London-based innovator in smart label technology, has secured $10.4 million in a Series A funding round. The fresh capital, raised from a group of investors including Amigos Ventures, Moneta, Raptor Group, Silicon Labs, and Smooth Brain, will be used to bolster the company’s engineering and operations, expedite product innovation, and ramp up manufacturing to meet surging global demand.
$10.4 Million Series A to Scale 5G Smart Label Technology
Reelables has made a name for itself with its ultra-thin, 5G-enabled active smart labels, which combine flexible coated batteries with barcoded printing for high-volume, disposable usage. Positioned as a game-changer for logistics, retail, and pharmaceutical supply chains, these smart labels offer real-time, automated tracking that integrates flawlessly with existing infrastructure, eliminating the need for disruptive system overhauls and offering a scalable, cost-effective tracking solution.
Market Impact and Future Trajectory
With rising demand for supply chain transparency and automation, Reelables is primed to capture a significant share of the global asset tracking market, expected to reach $88 billion by 2033. The technology’s appeal lies in its plug-and-play nature—companies can print, apply, and monitor labels seamlessly within current operations, unlocking instant supply chain visibility and actionable data for process optimization.
Strategic Vision
Ross Sabolcik of Silicon Labs commented, “Smart label technology is transforming supply chain transparency and empowering businesses with better data. Reelables’ innovations have the potential to not only improve product tracking and efficiency but also foster greater trust and reliability across vital sectors like retail and pharma. Reelables has honed in on an exciting asset tracking market, which is expected to reach $88 billion by 2033.”
Growth and Expansion Plans
The Series A investment will empower Reelables to expand its technical teams, quicken new product launches, and boost production capacity. With automated, intelligent tracking now a logistic imperative, demand for the company’s cost-effective labels is projected to soar, especially as industries turn to digitalization for end-to-end supply chain control and sustainability tracking.
Smart Label Momentum
As brands and supply chains worldwide pursue transparency, cost control, and rapid responsiveness, Reelables’ advancement positions it at the center of a high-growth, tech-driven market. Its 5G-enabled active labels not only replace legacy barcode solutions but drive the kinds of new analytic insights that retail and pharma leaders increasingly demand.
