Gen Z-favorite retailer Revolve is under legal fire as a $50-million class-action lawsuit alleges the brand’s influencer marketing strategy misled at least a million shoppers by disguising paid endorsements as authentic recommendations.
For years, the PR industry has been one of the most gatekept spaces in marketing. As a small business owner without deep pockets, I learned this the hard way when I started out.
YouTube has announced that it is rolling out its new ‘Peak Points’ technology, set to push traditional boundaries between content consumption and purchase decisions, which are being redrawn in ways that could dramatically alter online conversion for retailers.
Millions of packages arrive in America daily without a cent of tax paid. This century-old loophole has quietly fueled the meteoric rise of Chinese ultra-fast fashion giants Shein and Temu.
The balance of power between retailers and brands rarely tips dramatically overnight. Until now.
Dick’s Sporting Goods announced its $2.4 billion acquisition of Foot Locker is a strategic realignment that transforms how major sportswear brands must approach their distribution strategies.
The growing adoption of digital sourcing among the US small and medium-sized enterprises (SMEs) is reshaping the business-to-business (B2B) e-commerce landscape, with platforms like Alibaba leading the charge.
The global online luxury goods market stands at a pivotal moment in 2025, with technological innovations and evolving consumer preferences driving transformation across the industry.
The global fashion industry faces a pivotal year in 2025, marked by economic headwinds, shifting consumer priorities, and transformative opportunities, according to McKinsey & Company’s State of Fashion 2025 report and related analyses.
The average U.S. household now shops across 39 unique retailers each year, with omnichannel shoppers spending nearly twice as much as single-channel shoppers, according to a 2025 report by Circana LLC.
Retail and hospitality brands may operate differently, but music provides a powerful, shared strategy for enhancing customer experience.
Brands struggle daily. Modern retail demands steep margins while digital acquisition costs soar beyond sustainable levels.
SKIMS transformed shapewear from functional undergarments into a fashion statement in just three years. Kim Kardashian’s brand, now valued at $4 billion, redefined an entire category through innovative designs, inclusive sizing, and masterful marketing.
The pristine beauty counters of luxury department stores are becoming relics of a bygone era. As shoppers migrate online in record numbers, the beauty industry is experiencing a seismic power shift that few could have predicted just five years ago.
Department stores like Macy’s are eerily quiet, with racks of unsold inventory, sparsely scattered customers, and a palpable sense of retail decline.
The signs are unmistakable. After years of seemingly unstoppable growth, premium athleisure appears to be hitting a wall.
The US pet industry, now valued at $150.6 billion, is undergoing a radical transformation as retailers adapt to the demands of modern pet parents who view their animals as family.
US department stores, once pioneers of retail innovation, are at a critical juncture, facing declining sales, eroding customer loyalty, and an urgent need for transformational change, according to a new report by Bain & Company.
As the retail industry navigates an increasingly competitive market, consumer behavior is undergoing significant shifts driven by technological advancements and economic factors.
As we approach the midpoint of 2025, the retail media landscape is undergoing a seismic shift, transforming the way brands connect with consumers and reshaping the advertising industry.